How upGrowth Helped Digbi Health to Achieve +500% Traffic via Organic Medium within 3 Months

Brief

Digbi Health is a healthcare services provider. They are a an innovative digital therapeutics company committed to reversing poly-chronic inflammatory illnesses through personalized consultations and plans.

Identified Challenges:

The goal was simple – increase traffic by +500% from the third month of the project. To achieve this goal, we took the highest possible risk, using an experimentation-based SEO approach to get maximum growth.

Empathy, Research, Brainstorming & Plan

When Digbi Health approached upGrowth, they had generated very low levels of traffic. Also, this traffic was generated from branded keywords only. But they realized they could drive more relevant traffic by using organic methods.

Solutions

Organic Growth – SEO

First we started to do keyword research and created a bundle of relevant keywords.
After the keyword research, we did keyword fit analysis for commercial and informational pages.
Based on that analysis, we optimized keyword-friendly content on the website.
Simultaneously, we implemented basic and advanced SEO on-page hyegine on both commercial and informational pages.
Then we recognized that Digbi Health had valuable content in the form of testimonial customer videos.
We smartly used and optimized those videos on the website by reviewing the landing page.
upGrowth’s organic mixed-bag growth strategy paid off, resulting in a +500% increase in traffic within three months.

Testimonials

Aniket Sengar - Director of Marketing Ops at Digbi Health

I’ve worked with Amol and UpGrowth for almost a year in my Marketing Ops role with Digbi Health. And it has been, hands down, the best experience I’ve had collaborating with a partner agency for SEO, content, and performance marketing. After being disappointed with multiple agencies in the US and back home in India, I was initially skeptical of what UpGrowth could do for us. A few months into the relationship, I was surprised by how professional, focused, and performance-oriented the entire team was. Their Ops teams continue to set realistic expectations on timelines, the planned work path, and potential outcomes of campaigns. Also, they rarely lose sight of crucial business metrics for our business – traffic, engagement, and conversions. Their content crew never misses deadlines, is always open for feedback and multiple revisions, and puts their collective foot down when appropriate. Working with Amol has been a delight, too – he’s always interested in our business objectives, industry landscape, and the audiences we chase. He typically goes above, and beyond the contract to recommend initiatives we can undertake to improve sales, customer engagement, and search rankings. He creates a comfortable space for free-flowing discussions and ideation on calls, essential for an evolving brand to firm up its story. I would recommend UpGrowth to a client, a colleague, or a vendor in a heartbeat.