Industry : Education | Provided Service : Go To Market Strategy

How we Created an Actionable Go To Market Strategy for an Education Platform

brief
Brief

NewLedge is an Australia-based education platform that runs a short, practical, and industry-relevant training program in innovation implementation and commercialisation.

They teach STEMM (science, technology, engineering, mathematics, and medicine) graduates how to implement innovation, commercialise products and make effective business decisions.

identified
Identified Challenges

They wanted to scale into new markets and diversify their student base but were not sure how to go about it. 

Empathy, Research, Brainstorming & Plan:

When NewLedge approached upGrowth, they were catering to a small number of students and had a great training program – but they wanted to explore new markets. We understood the needs of the business and created a Go-To-Market strategy that would lead users into enrolling for the program. 

Solutions

Conclusion

After a lot of intensive research and planning, we crafted a go-to-market strategy keeping the desired goal in mind and gave NewLedge actionable steps on what they had to do to achieve their goal. 

Want us to assist you in your go-to market strategy? We’re happy to help. Tell us your requirements – get in touch with us here.

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