How upGrowth Scaled Madan Mohan Exports’ Sales with Amazon Ads Optimization

Solutions

Amazon Ads Optimization

• Restructuring Ad Campaigns for Efficiency
• Implemented a structured campaign framework with Sponsored Product, Sponsored Brand, and Sponsored Display Ads.
• Segmented campaigns based on product categories, high-intent keywords, and competitive bidding strategies.
• Introduced negative keyword lists to eliminate irrelevant clicks and improve ad efficiency.

Keyword Research & Bid Optimization

• Conducted in-depth keyword analysis to identify high-converting search terms.
• Optimized bids dynamically to balance cost-effectiveness with visibility.
• Leveraged AI-driven bid adjustments to maximize conversions during peak shopping periods.

Results

• 30% increase in sales within the first few months.
• 10% reduction in ACoS, improving overall ad profitability.
• Higher conversion rates due to improved ad targeting and keyword optimization.

Listing Optimization & Content Enhancement

• Enhanced Product Listings for Better Conversions
• Optimized product titles, bullet points, and descriptions with SEO-friendly content.
• Improved image quality, adding high-resolution lifestyle images and infographics.
• Implemented A+ Content to enhance product storytelling and brand credibility.

Brand Store & Customer Engagement

• Designed an Amazon Brand Store to create a seamless shopping experience for customers.
• Leveraged Amazon Posts and Sponsored Brand Videos to increase engagement and conversions.

Results

• 40% increase in organic rankings for key product categories.
• Higher engagement on product pages leads to better conversion rates.
• Improved customer trust with enhanced brand presence and product presentation.

Impact & Key Takeaways

With UpGrowth’s strategic approach, Madan Mohan Exports achieved:

• Stronger Amazon Presence: Improved product visibility and ranking.
• Lower Customer Acquisition Costs: Optimized ads to reduce ACoS while increasing conversions.
• Sustainable Sales Growth: Built a scalable advertising strategy for long-term success.
• Enhanced Brand Trust: Created a more engaging shopping experience for customers.