How We Helped Nivesh - a Fintech Platform to Increase an Organic Traffic by 700% in a 6 Month

Brief

Nivesh, a fintech platform offers financial opportunities to Mutual fund distributors. The venture provides helpful information regarding mutual fund partners, NISM, and MF partner ARN code-related information. Nivesh also offers a financial investment service and products like mutual funds, AIF, PMS, Corporate FD, P2P loans, Bond, and Gold.

Identified Challenges:

The goal was simple – to procure quality leads from the partner pages and to drive more traffic to the product pages.

To achieve this goal, we took the highest possible risk, using an experimentation-based SEO approach to get maximum growth.

Empathy, Research, Brainstorming & Plan:

When Nivesh approached upGrowth, they were generating traffic below 500 from a purely organic side. But they realized they could drive more traffic and boost conversions on the Mutual Fund distributor page and product pages.

Solutions

Nivesh’s website had a disorganized information architecture and very shallow SEO optimization on 90% of pages.
Nivesh and upGrowth decided to create a new SEO-friendly website
Thus, the SEO journey began anew.
In the initial period, upGrowth helped Nivesh with Information Architecture and content clustering to create SEO-friendly content on the website.
With these details, the website was built within just 5 months.
We created SEO-friendly commercials and information pages on the website.
Simultaneously, our experts worked on the implementation of fundamentals and advanced SEO factors on the website.
Some growth experiments like instant indexing API, calculators, internal and external linking structures were successfully conducted on the commercial & information pages.

After applying these strategies, we achieved 700% traffic growth within the 6 months.

Conclusion

Our holistic SEO experiment-based strategy approach resulted in +700% traffic within 6 months.

Organic growth (SEO) is still one of the best ways to get a lot of the traffic on websites in a reasonable period of time if you plan and execute it properly.

upGrowth Solution

Traffic Improvement

Traffic Improved in 6 Months

Before 100%