Transparent Growth Measurement (NPS)

Industry: BFSI | Provided Service: Organic Search Marketing


How We Helped Nivesh – a Fintech Platform to Increase an Organic Traffic by 700% in a 6 Month


Nivesh, a fintech platform offers financial opportunities to Mutual fund distributors. The venture provides helpful information regarding mutual fund partners, NISM, and MF partner ARN code-related information. Nivesh also offers a financial investment service and products like mutual funds, AIF, PMS, Corporate FD, P2P loans, Bond, and Gold.

Identified Challenges:

The goal was simple – to procure quality leads from the partner pages and to drive more traffic to the product pages. 

To achieve this goal, we took the highest possible risk, using an experimentation-based SEO approach to get maximum growth.

empathy, research
Empathy, Research, Brainstorming & Plan:

When Nivesh approached upGrowth, they were generating traffic below 500 from a purely organic side. But they realized they could drive more traffic and boost conversions on the Mutual Fund distributor page and product pages.


After applying these strategies, we achieved 700% traffic growth within the 6 months.


nivesh case study




Our holistic SEO experiment-based strategy approach resulted in +700% traffic within 6 months. 

Organic growth (SEO) is still one of the best ways to get a lot of the traffic on websites in a reasonable period of time if you plan and execute it properly.

upGrowth Solution

Traffic Improvement
  • Traffic Improved in 6 Months
  • Before 100%
  • After 700%
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