How we Created a Go To Market Strategy for an EdTech

Brief

iBridge360 is a skill development business that helps unemployed graduates develop employable skills within 90 days.

They provide extensive one-to-one training to make candidates ready to win in the job market.

Identified Challenges

They wanted to scale organically and set up an automated system for enrollment in their training program.

They were not sure how to approach new markets for scaling up in a competitive EdTech market and wanted a Go-To-Market Strategy to approach this challenge.

Empathy, Research, Brainstorming & Plan

When iBridge360 approached upGrowth, we understood that all the students were coming from referrals, and to scale the business sustainably, they need to grow organically. We made a Go-To-Market Strategy for the brand so that they could enroll students from multiple channels.

Solutions

We understood the target market and user behavior through user personas and focus groups so that we could better understand the ideal customer.
upGrowth GTM team drilled down to one persona and started to focus only on users who were in need of the product urgently.
Considering the market we’re targeting and the value proposition based on that, we came to know that product pricing is a major challenge in customer acquisition. To rectify it, we revised & developed a good pricing matrix.
upGrowth GTM team did competitive research and highlighted the brand’s USP of giving a personalized and a one on one teaching experience in this remote world and created differentiation that would help give iBridge360 an upper hand over their competitors.
We did user persona-focused website Architecture tweaks to increase time spent on the site and frictionless product/service discovery.
As we understood the target audience, we introduced growth hacks to engage and create trust in the brand which led to skyrocketing lead generation.
We created frictionless customer journeys with different hooks, and lead magnets in the sales funnel at the TOFU, MOFU, and BOFU stages, which will lead to more enrollments.
upGrowth GTM team crafted a multichannel acquisition strategy along with multiple sales funnels that created awareness and trust in the candidates which resulted in enrollment in the training program. This ensured the brand got candidates from various sources.
We selected a CRM and marketing automation tool to automate communication and the onboarding process.

Conclusion

After a lot of intensive research and planning, we crafted a go-to-market strategy keeping the desired goal in mind. We gave iBridge360 actionable steps on what they have to do to achieve their goal.

Want us to assist you in your go-to-market strategy? We’re happy to help. Tell us your requirements – get in touch with us here.