Industry: EdTech | Provided Service: Go To Market Strategy

How we Created a Go To Market Strategy for an EdTech

brief
Brief

iBridge360 is a skill development business that helps unemployed graduates develop employable skills within 90 days.

They provide extensive one-to-one training to make candidates ready to win in the job market.

identified
Identified Challenges

They wanted to scale organically and set up an automated system for enrollment in their training program.

They were not sure how to approach new markets for scaling up in a competitive EdTech market and wanted a Go-To-Market Strategy to approach this challenge.

Empathy, Research, Brainstorming & Plan

When iBridge360 approached upGrowth, we understood that all the students were coming from referrals, and to scale the business sustainably, they need to grow organically. We made a Go-To-Market Strategy for the brand so that they could enroll students from multiple channels.

Solutions

Conclusion

After a lot of intensive research and planning, we crafted a go-to-market strategy keeping the desired goal in mind. We gave iBridge360 actionable steps on what they have to do to achieve their goal. 

Want us to assist you in your go-to-market strategy? We’re happy to help. Tell us your requirements – get in touch with us here.

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