How upGrowth Scaled SeedToScale’s Organic Growth & LinkedIn Ads Performance

Solutions

Organic Growth Management  

• SEO Strategy & Website Optimization  
• Conducted in-depth keyword research focused on startup growth, venture capital, and funding-related queries.
• Optimized SeedToScale’s existing content for better search engine visibility.
• Implemented technical SEO enhancements, including page speed optimization and internal linking.

Content & Thought Leadership Strategy  

• Developed high-quality, long-form content such as in-depth guides, case studies, and expert interviews.
• Structured content clusters around trending startup topics to improve topical authority.
• Implemented a strategic guest blogging and backlink-building plan to enhance domain authority.

Results  

• Increased organic traffic by 160%.
• Improved rankings for high-intent startup-related keywords.
• Strengthened brand positioning as a leading knowledge resource for startups.

LinkedIn Ads Performance Management  

• Targeted LinkedIn Ads Strategy  
• Created segmented ad campaigns targeting startup founders, angel investors, and venture capitalists.
• Designed compelling ad creatives with thought-provoking messaging that resonated with the audience.
• Ran A/B tests on ad formats, including sponsored content and InMail campaigns, to determine the most effective approach.

Lead Generation & Engagement Optimization  

• Optimized LinkedIn lead forms to reduce friction and improve conversion rates.
• Developed a remarketing strategy to re-engage visitors who had shown interest but hadn’t converted.
• Leveraged data analytics to refine audience targeting and increase ad efficiency.

Results

• Achieved a 4% increase in ad engagement and click-through rates (CTR)  .
• Reduced cost per acquisition (CPA) by 35%   while improving conversion quality.
• Significantly increased inbound leads from high-intent startup founders and investors.

Impact & Key Takeaways  

upGrowth’s tailored approach delivered remarkable results for SeedToScale:

• Dominant Organic Presence: Increased search engine rankings and organic traffic.
• Optimized LinkedIn Advertising: Improved engagement and lead generation efficiency.
• Stronger Brand Positioning: Elevated SeedToScale’s credibility as a thought leader in the startup ecosystem.
• Sustainable Growth Strategy: Established long-term frameworks for content, SEO, and paid advertising.