How upGrowth Helped Chittlesoft Achieve +300% Traffic and 40% Lead Increase via Organic Medium within a 1 Month.

Brief

Chittlesoft is a digital media services company which provides different services like content writing, video production, web designing and PPT presentation.

Identified Challenges

The goal seemed simple, but proved to be challenging because the website had a lot of the basic and advanced SEO factors missing. Only a few non-branded keywords got traffic.

The client needed to get quality leads from paid as well as organic efforts immediately. We were aware that we would have to build a multi-pronged, quickly scalable strategy for paid and organic that would serve our client well in the long run.

Empathy, Research, Brainstorming & Plan

When Chittlesoft approached upGrowth, they had an old domain website, but generated very low levels of traffic. But they realized they could drive more business and boost conversions with increased traffic.

Solutions

Organic Growth – SEO

We started to identify service niches and created an information architecture based on those niches only.
Then we initiated the creation of commercial pages based on that information architecture.
Keyword-friendly content was drafted on the commercial pages with all basic and advance-level SEO on-page factors implemented on the website.
In the first month of growth, we were ready with our service pages.
A Google instant indexing API experiment was implemented on the website and commercial pages were indexed within 4 days as well.
After commercial pages, we started to optimize the old information content and uploaded new information content on the website.
After applying these strategies, we achieved +40% leads increased compared to before, and +300% growth in traffic within a one month period.

Conclusion

upGrowth’s SEO mixed-bag growth strategy paid off, resulting in +300% traffic and 40% lead increase via the organic medium within a 1 month.

upGrowth Solution

Traffic Improvement

Before - 102

After - 332

Increased by 300%

Lead Improvement

Before - 1/Month

After - 4/Month

Increased by 40%

Testimonials

Maya Jadhav - Vice President

We have been working with Amol and his team at upGrowth for the last few months, on our organic growth program, with the objectives of increasing organic and direct traffic to our website. Amol and his team are working with us on page and off page SEO for our web pages, ranking on targeted keywords, content strategy, technical SEO and CRO. We are extremely impressed with the technical competence, expertise, professionalism and responsiveness shown by Amol and the upGrowth team. We are very happy with Amol’s grasp and understanding of our requirements, his technical expertise and willingness to work with us on issues at every level — from strategic to tactical. They are a great team to work with!