Transparent Growth Measurement (NPS)

Industry: FMCG, Foodtech | Provided Service: Organic, Social, and Paid Growth

How upGrowth Scaled K-Pra’s Digital Growth with Organic, Social, and Paid Strategies

About story
K-Pra Story

K-Pra is a household name in India, known for its high-quality, ready-to-cook and ready-to-eat traditional Maharashtrian food products.

With a strong offline presence, K-Pra sought to strengthen its digital footprint, attract a wider customer base, and scale its e-commerce sales through a combination of organic growth, social media management, and paid advertising.

While K-Pra had an established reputation in physical retail stores, it needed a robust digital marketing strategy to enhance online visibility, improve social media engagement, and optimize paid campaigns for higher ROI.

Identified Challenges

Despite having a well-recognized product line, K-Pra faced multiple digital marketing challenges:

Low Online Visibility: Organic traffic and brand searches were not reaching their full potential.

Inconsistent Social Media Engagement: Followers were not actively engaging with the brand.

Paid Ads Inefficiency: High ad spend on Google and Meta was not yielding optimal returns.

E-commerce Scalability: Online sales from the website and marketplaces needed to grow significantly.

empathy, research
upGrowth’s Strategy & Execution

upGrowth implemented a comprehensive digital growth plan for K-Pra by integrating organic growth management, social media management, and paid ad optimization across Google and Meta.

Solutions

Organic Growth Management

 

E-commerce Optimization

 

Results

 

Social Media Management

 

Community Engagement & Growth

 

Results

 

Paid Ads Optimization (Google & Meta Ads)

Google Ads Strategy

Meta Ads Optimization

 

Results

 

Impact & Key Takeaways

Through upGrowth’s data-driven digital marketing strategy, K-Pra achieved:

 

Client Quote

“The combination of SEO, social campaigns, and paid ads gave us control over both demand and brand visibility.”

Conclusion

upGrowth’s holistic approach to organic growth, social media management, and paid advertising transformed K-Pra’s digital presence. By enhancing brand visibility, improving engagement, and optimizing paid campaigns, K-Pra successfully scaled its online business, reaching more customers and increasing sales.

Looking to scale your digital growth? Partner with upGrowth today!

Growth Data

Organic Growth Results
  • Organic Traffic Increased
  • Before 5%
  • After 60%
  • Website Conversions
  • Before 1.4%
  • After 3%
  • Keyword Rankings
  • Before 43 Keywords
  • After 280 Keywords
Social Media Results
  • Followers Increased
  • Before 5%
  • After 30%
Lead Generation & Conversion Optimization Results
  • Post Engagement and Shares Increased
  • by 15%
Paid Ads Results
  • RAOS
  • Before 110%
  • After 400%
  • CPA
  • Before 45%
  • After 28%
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