K-Pra is a household name in India, known for its high-quality, ready-to-cook and ready-to-eat traditional Maharashtrian food products.
With a strong offline presence, K-Pra sought to strengthen its digital footprint, attract a wider customer base, and scale its e-commerce sales through a combination of organic growth, social media management, and paid advertising.
While K-Pra had an established reputation in physical retail stores, it needed a robust digital marketing strategy to enhance online visibility, improve social media engagement, and optimize paid campaigns for higher ROI.
Despite having a well-recognized product line, K-Pra faced multiple digital marketing challenges:
Low Online Visibility: Organic traffic and brand searches were not reaching their full potential.
Inconsistent Social Media Engagement: Followers were not actively engaging with the brand.
Paid Ads Inefficiency: High ad spend on Google and Meta was not yielding optimal returns.
E-commerce Scalability: Online sales from the website and marketplaces needed to grow significantly.
upGrowth implemented a comprehensive digital growth plan for K-Pra by integrating organic growth management, social media management, and paid ad optimization across Google and Meta.
Google Ads Strategy
Meta Ads Optimization
Through upGrowth’s data-driven digital marketing strategy, K-Pra achieved:
“The combination of SEO, social campaigns, and paid ads gave us control over both demand and brand visibility.”
upGrowth’s holistic approach to organic growth, social media management, and paid advertising transformed K-Pra’s digital presence. By enhancing brand visibility, improving engagement, and optimizing paid campaigns, K-Pra successfully scaled its online business, reaching more customers and increasing sales.
Looking to scale your digital growth? Partner with upGrowth today!