How upGrowth Created a Strategic Growth Plan and Go-To-Market (GTM) Strategy for an Ayurvedic Beauty and Personal Care (BPC) Family-owned Business in 2 Months

Solutions

• upGrowth’s team initiated a vision and value-building exercise with Modanci’s founding team. upGrowth concluded the activity with a brand vision and brand values in place, which laid a solid foundation for branding activities
• upGrowth’s team initiated goal-setting exercises with Modanci’s founding team, which helped them visualize the company’s future. Then, the upGrowth and Modanci team came up with SMART long-term goals for Modanci.
• The upGrowth team started with branding exercises with Modanci’s founding team; upGrowth conducted a brand perception study to understand what customers and people think about Modanci now. After a few detailed discussions, upGrowth concluded what should be the brand positioning.
• The upGrowth team started by conducting user research for the beauty and personal care niche, which led to some key findings. The analysis included a brand perception and user behavior study and concluded with a demographic and target market study. All of the above studies helped Modanci to finalize the target market and demographics.
• The upGrowth team did detailed competition research in the beauty and personal care category, looking at pricing, positioning, decoding the target audience, understanding the product categories, advertising strategies, marketing plans and many more. This study helped Modanci understand what growth looks like in this category and what needs to be done to stay in the competition.
• The upGrowth team focused on product strategy for Modanci; this included product categorization, understanding the market, which USPs will be an excellent fit for which product and then sharing a detailed product plan with Modanci’s team. This helped Modanci’s team understand what products they needed to make to enter and disrupt the category.
• The upGrowth team worked on creating a detailed action-oriented marketing plan which aligns with all the long-term company goals. Marketing plans included channel strategy, audience strategy, marketing budget and many more, which helped the Modanci team to understand what activities and actions would help them scale the top line and retain the customers.
• The upGrowth team discussed all the technical aspects that need to be considered to achieve growth. This included personalization, website architecture, different tools for different business functions and many other factors where technology would be required.
• The upGrowth team worked on a go-to-market plan, which will be implemented phase-wise. The program contained the actions required in various phases. This plan gave Modanci a detailed timeline of each activity which is needed for each department in order to grow holistically.
• The upGrowth team created a launch strategy for Modanci, which included all the prerequisites, actions and timeline of the launch.
• The upGrowth team created a detailed post-launch management program which will help Modanci understand the launch’s effectiveness and how to measure the success of each activity, which will, in turn, guide what actions Modanci needs to take in each department after the launch.