Transparent Growth Measurement (NPS)

Industry: Consumer Goods, E-commerce | Provided Service: Organic & Paid Growth

How upGrowth Scaled Puff Bar’s Organic & Paid Growth Strategy

About story
Puff Bar Story

Puff Bar is a leading brand in the vaping industry, known for its high-quality disposable vape devices.

With a growing consumer base, the company aimed to increase its digital presence, improve organic visibility, and scale its paid advertising efforts to drive higher sales and customer acquisition.

challenges
Identified Challenges

Despite being a strong player in the vaping market, Puff Bar encountered several challenges that required strategic intervention:

– Declining Organic Traffic: Due to increasing competition and evolving search algorithms, Puff Bar’s website was struggling to rank for high-intent keywords.
– Regulatory & Advertising Constraints: The vaping industry faces restrictions on paid advertising, requiring a strategic approach to run Google Ads effectively.
– High Customer Acquisition Costs (CAC): Inefficient ad targeting was leading to higher acquisition costs and lower return on ad spend (ROAS).
– Brand Positioning & Content Challenges: The brand needed to reinforce its authority while maintaining compliance with industry regulations.

empathy, research
upGrowth’s Strategy & Execution

upGrowth was brought in to optimize Organic Growth Management and Performance Marketing on Google Ads for Puff Bar.

Solutions

Organic Growth Management  

Content Strategy & Compliance Optimization  

Results 

Performance Marketing on Google Ads  

Landing Page Optimization  

Regulatory Compliance & Workarounds  

Results  

Impact & Key Takeaways  

Through  upGrowth’s strategic interventions, Puff Bar experienced rapid business growth:

 

Conclusion

By leveraging a combination of organic growth strategies and performance-driven Google Ads management, upGrowth helped Puff Bar overcome industry challenges and scale its business successfully. The brand now enjoys a stronger digital presence, improved traffic, and a sustainable growth model.

Growth Data

Organic Growth Results
  • Organic Traffic
  • Before -5%
  • After 200%
  • Search Ranking
  • Before 10 Keywords
  • After 370 Keywords
  • Engagement Rates
  • Before 40%
  • After 70%
Performance Marketing Results on Google Ads
  • CAC
  • Before 50%
  • After 30%
  • ROAS on Google Ads
  • Before 80%
  • After 300%
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