Transparent Growth Measurement (NPS)

Industry : BFSI | Provided Service : Pay Per Click

How we Helped a New Fintech Company Generate 1000+ Leads


Small businesses tend to struggle with funding, especially during the initial stages of their journey. They usually have to rely on external sources to manage their working capital. Among all the available sources, business loans from fintech companies are among the most popular solutions to fulfil needs of SMEs. Triti is one such fintech company that offers small business loans.

Identified Challenges

Trity approached us with a very simple but challenging question, “How do we achieve 1000+ leads per day within the stipulated budget?” We knew achieving this number within a limited budget would not be easy – it would require continuous monitoring, clear communication with the user, self-explanatory landing pages & a scalable strategy that would help them sustain the required leads in the long run.

Empathy, Research, Brain Storming & Plan

When they approached upGrowth, they hadn’t decided on a marketing channel to put their money on. They were at a stage of their journey where they had to figure out how to generate leads & scale their business substantially. With our past experience with another fintech giant, we suggested that Triti consider Google Ads – it is highly intentional & prospects can easily find them.


Here is a glimpse of our Google Ads plan of action designed to achieve 1000+ leads per day.


Our comprehensive approach to the Google Ads strategy yielded favorable results & their leads started increasing exponentially. In fact, they started receiving 1000+ leads right from day 1!

upGrowth Solution

  • Before - 27
  • After -1008
  • Increase by 3633% in 1 day
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Saurabh Gupta - VP Strategy

upGrowth helped us to get leads for our business from Day 0. Their strategic planning and detailed execution on SEO and PPC helped us to grow the business aggressively.

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