In This Article
With a focus on the tastes and demands of the current generation of tech-savvy customers, Fi.Money offers a modernized and sophisticated version of traditional banking services. The “2.0 bank version” alludes to Fi.Money being an updated and technologically advanced substitute for conventional banks.
Fi.Money provides a variety of online financial services and solutions that are different from what traditional banks typically offer. These offerings include budgeting tools, online account management, smartphone apps, and seamless interaction with cutting-edge financial technology.
Fi.Money encountered difficulties drawing users to their site. They mostly received traffic from sponsored searches and paid advertisements and had not yet significantly improved their visibility or ranking on search engines for pertinent terms linked to their industry or products. Fi.Money wanted to improve and streamline the approaches it takes to achieve organic growth.
upGrowth actively implemented an organic growth strategy for a prominent fintech brand, Fi. UpGrowth excelled in providing valuable insights and guidance to enhance Fi’s online presence and performance. Here are some key points that upGrowth had taken care of:
The Fi.money website encountered a situation in April 2022 when it was mainly receiving clicks from those searching for the brand itself. This demonstrated the necessity of optimizing the website using SEO techniques, both basic and advanced, to increase its general presence on search engines. In addition, the site’s non-brand-related keywords were not ranking, necessitating upGrowth’s intervention to solve this issue as soon as possible.
Beyond branded searches, the objective was to increase the website’s search engine ranks for a broader range of relevant keywords by diversifying the website’s click sources.
|Month||Benchmark Clicks||Benchmark Impression|
When upGrowth conducted an audit of Fi.Money’s website, the SEO team discovered that a significant portion, specifically 30% of the website’s pages needed to appear in search engine indexes. upGrowth proposed an instant indexing experiment to address this issue, which resulted in the rapid inclusion of previously unindexed pages in search engine indexes.
This intervention improved the website’s overall visibility and potential for attracting organic traffic.
The process of content improvement that the upGrowth team undertook for Fi’s website involved identifying top-performing content, analyzing its performance, and making improvements to enhance its organic results. Here’s a breakdown of the steps:
By following these steps, the upGrowth team aimed to not only retain the value of existing top-performing content but also enhance its impact by aligning it with user intent, improving SEO, and delivering a superior user experience.
Team upGrowth’s Advice: The upGrowth team, which specializes in SEO and online marketing, provided advice regarding the subdomain issue. They suggested two potential actions to address the problem:
This entails completely ending the subdomain. In other words, remove the subdomain and any associated material from the website.
As an alternative, upGrowth advised moving the subdomain’s content to a subfolder within the primary domain. This would entail incorporating the subdomain’s content into the organizational framework of the primary website.
Regardless of the choice Fi.Money made, the outcomes were favorable, leading to improved results for the website. This emphasizes the need to strategically choose website structure and content optimization for enhanced exposure and user engagement.
Performing a content gap analysis and researching topics were essential for optimizing website content and catering to Fi’s target audience’s interests. Here’s an overview of what these processes involved:
A content gap analysis involved identifying the topics or keywords the target audience searched for.
Topic research involved exploring and understanding the relevant subjects to Fi’s audience.
Meta Tags: Meta tags, including meta titles and descriptions, can be optimized to increase click-through rates and search engine visibility.
OG Tags (Open Graph): These were particular meta tags used to improve shared link appearance and increase engagement.
Twitter Cards: Similar to OG tags, but for Twitter, this allowed Fi to attach rich media experiences to tweets referring to the content, thereby making them appealing and instructional.
Structured Data Markup: This involved incorporating particular code into the Fi website to aid search engines in comprehending the context of Fi material. It resulted in more comprehensive search results (such as highlighted snippets) and improved page categorization.
Mobile-Friendly SEO Optimisation: Responsiveness and responsive design improved user experiences and search rankings.
Refinement of Website Architecture: A well-structured website architecture made it simpler for search engines to crawl and index the information, improving visibility in search results.
upGrowth’s techniques successfully grabbed users’ attention and addressed Fi’s search intent, as seen by the increased traffic in both the Discover and SERP (Search Engine Results Page) parts of Google.
Both results demonstrated that the content was valuable and pertinent to consumers, which is a crucial objective of successful SEO and content marketing efforts. To maintain and improve the website’s exposure and engagement, it was critical to keep an eye on how well the content was performing, analyze user behavior, and make improvements as necessary.
By removing unnecessary and low-quality content, upGrowth streamlined Fi’s website, improved its overall quality, and created a more positive user experience. This, in turn, led to increased user engagement, higher search engine rankings, and better achievement of Fi’s website’s goals.
Blog Traffic Result – From Dec’22 as Compared to the Commencement Month, April’22:
Discover Traffic Result – From Dec’22 as Compared to the Commencement Month, April’22:
Offering interactive tools like calculators to consumers improved their experience, kept them interested, and compelled them to stay on Fi’s website longer. The usefulness of these calculators was further increased, and the website’s general SEO performance was improved by optimizing the text supporting them.
upGrowth improved the user experience by mixing interactive features like financial calculators with well-optimized content. This resulted in increased time spent on Fi’s website, improved user satisfaction, and potentially higher search engine rankings due to the valuable and relevant content provided to users.
Calculators Traffic Result – From Dec’22 as Compared to the Commencement month, April’22:
upGrowth’s link-building efforts have led to improved rankings of Fi’s website! The significance of link building in off-page SEO cannot be overstated, since it has a big impact on the authority and search engine visibility of the website.
upGrowth concentrated on getting backlinks from pertinent, high Domain Authority (DA) websites. The authority of the Fi website increased as a result of receiving backlinks from high DA domains.
upGrowth produced insightful and pertinent articles that were pertinent to the Fi.Money website. Then, these articles were posted to external websites with domain authority scores of at least 50.
The content posted on external websites was optimized using keywords associated with the industry and products offered by Fi.Money. The alignment of these keywords with the overall SEO strategy guaranteed consistency across on-page and off-page activities.
After a few months, Fi’s website ranked higher as a result of the keywords employed in the link-building process. The website’s authority increased as a result of backlinks from high DA websites, and it also performed better in search engine results for the desired keywords.
Search engines view links to content from trustworthy websites as evidence of its legitimacy and applicability. Increased organic traffic, healthier search engine rankings, and a more prominent online presence can all result from this.
Performing continuous content audits and using key performance indicators (KPIs) like rankings, traffic, and on-page engagement to create regular reports was an approach by upGrowth to ensure Fi website’s content remains effective and aligned with their goals.
The Cumulative SEO Process that upGrowth initiated in April 2022 helped Fi achieve the following Organic results by the end of December 2022.
When it comes to Fi’s organic marketing initiatives, upGrowth has succeeded in achieving beyond Fi’s expectations. A score range of 8 to 10 suggests high satisfaction and effectiveness in producing the desired outcomes for Fi’s organic marketing objectives.
Such a recurrently favorable response speaks well of upGrowth’s ability and experience in implementing successful organic marketing tactics for its clients.
Manjusha Karkera is an enthusiastic content marketer who has created numerous engaging and compelling writing pieces for various clients and companies over the years. She enjoys writing pithy content and copy on various sectors like fashion, beauty and wellness, sports, fitness, education, etc. Prior to Team upGrowth, she worked as a Marketing Communications Specialist. Her overall experience includes all forms of content writing and copywriting.
In This Article