Transparent Growth Measurement (NPS)

Understanding and Maximizing Monthly Recurring Revenue

Contributors: Amol Ghemud
Published: December 27, 2022

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What is recurring monthly revenue?

The money that a business anticipates receiving in the form of payments every month is known as monthly recurring revenue (MRR). By closely monitoring monthly cash flow, MRR is a crucial revenue indicator that aids subscription businesses in understanding the profitability of their overall operations.

Why is MRR tracking crucial?

Successful SaaS businesses monitor their MRR for two reasons in particular:

  • Financial planning and forecasting

Because of the subscriptions in the SaaS business model, you can generate precise financial projections. A big part of it is because monthly recurring income is generally stable and predictable. The more consistent profitable months you have in the future, the more accurately you can predict your location and prepare your business appropriately.

  • Measuring momentum and growth

The rise in your MRR monthly is vitally crucial if you’re on the investor-backed or conquer-the-world route. A SaaS company’s MRR is a critical measure of its growth, and the month-over-month growth rates show whether you’re on a rocket ship bringing in new clients and money or still refueling.

How to calculate MRR with the MRR calculator

The simplest method to get MRR is to multiply your average revenue per user (ARPU) every month by the overall number of users during that month.

The average revenue per account X Total Number of accounts= MRR

1) Calculate the total monthly income earned by all consumers

2) Establish the average monthly payment made by all clients

3) Divide the average by the overall number of clients.

There are various approaches you may take to figuring out MRR. The formula will change depending on whatever option your business picks.

Five different MRRs

  1. New MRR-

This is the MRR from just your newest subscribers. The profitability of your new subscribers may be determined by comparing it to your customer acquisition cost (CAC).

  1. Expansion MRR-

The extra MRR is produced by current customers, typically because of an upgrade or renewal at a higher cost. As these would be considered new MRRs, this does not include subscribers who converted from a free trial.

  1. Reactivation MRR-

The monthly revenue generated by reactivating canceled subscriptions during the month is called Reactivation MRR.

  1. Contraction MRR-

 The overall drop in MRR from the prior month resulted from subscription cancellations and downgrades. This is referred to as “Churn MRR” when it is represented as a percentage.

  1. Net MRR-

The sum of New, Expansion, Reactivation, and Contraction MRR is known as Net MRR. This paints a broad overview of the evolution of MRR. Before delving into MRR’s component elements, Net MRR is frequently used as a starting point.

Five strategies to boost your recurring monthly income

Although it’s difficult, increasing your MRR is worthwhile. Here are two actions you can do now to increase your MRR after understanding the numbers from an MRR calculator

1) Establish your value

Churn is the number one killer of MRR growth. Churn is inevitable, especially if you prioritize number over quality in your subscriber acquisition strategy. However, highlighting the benefits of your offering might help you convince consumers who are on the verge of leaving to reconsider. To do this, you need a fantastic product, excellent customer service, and customer communications that highlight your product’s primary advantages.

2) Have various price schemes

You should think about offering several price options. Some businesses will offer a free product first, followed by several premium options with additional features beyond the basic plan.

Different plans allow your clients to select the one that best suits their needs. To encourage consumers to make a purchase, be sure to divide or expand your features for each plan and make your most useful features a part of the premium plan.

3) Identify and encourage upselling possibilities.

While successful marketing and a product-led growth plan can increase MRR by gaining new subscribers, there are instances when focusing on current customers with more spending power can provide the most rewards. Comparing their present spending with you to their respective purchasing power will help you spot these people. A well-known brand with a low MRR may be ready to grow. 

4) Obtain more leads and potential clients

Review your marketing strategy again and see how it may be enhanced. As your firm grew, you could have had a larger budget initially. Thus, your marketing plan would have been different.

Marketing strategies like

You may use any of these marketing strategies to introduce your company to potential clients.

5) Have techniques for keeping customers

Find strategies to maintain your present clients. In addition, losing consumers prevents you from building your recurring income.

Having a plan for client retention can help you expand your customer base, which will help you boost your recurring income.

Strategies like:

  • Implementing a CRM
  • Loyalty program
  • Customer success strategies
  • Customer care
  • Increasing your value by offering bonus perks

These client retention techniques are immediately implementable!

You may also see any long-term trends in MRR that can point to financial difficulty if you’re having trouble making ends meet.

However, if your monthly recurring income is increasing, it might inspire your sales staff. Your sales representatives will be motivated to close additional deals as they gain momentum and close high MRR deals. MRR is a crucial indicator for planning and making decisions in the company.


1. How do you calculate your MRR?

Your MRR is very easy to calculate! Only two numbers are required:

-The average income per customer

-Total number of customers

The MRR calculation formula

The average revenue per account X Total Number of accounts= MRR

MRR to ARR calculator works with the following formula:

MRR [Average revenue per customer (monthly) * total number of customers] * 12

2. What is the MRR metric?

The acronym MRR stands for Monthly Recurrent Revenue.

In a nutshell, it is a metric that reveals the total amount of recurrent turnover generated each month. This is a very helpful result to predict how much recurring turnover the firm will produce in the upcoming months.

Other Startup KPI Metrics

The ARR Advantage for Startups: Understanding and Calculating Annual Recurring Revenue

Using ACV to Measure the Success of Your Sales and Marketing Efforts

Total Contract Value – A Key Metric for Evaluating Business Performance

Why Customer Lifetime Value Is the Most Crucial Metric for Your Business

The Importance of Accurately Calculating Deferred Revenue

Maximizing User Retention: How to Calculate Daily Active Users

Compounded Monthly Growth Rate: Understanding and Calculating Compounded Monthly Growth Rates

Calculating Your Company’s Total Addressable Market (TAM): A Step-by-Step Guide

Measuring Monthly Recurring Revenue: Expert Tips and Advice

Maximizing the Efficiency of Your Billing Process in Accounting

About the Author

amol ghemud
Optimizer in Chief

Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.

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