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When it’s the digital age and competition is ever growing, it is very crucial for your content marketing tactics to differentiate from others and provide a niche solution for your audience. That’s when content marketing fits into place! Probably a content that is easier to consume.
Content marketingis the ultimate base for promoting Lead Generation Efforts.
It is a process to create, publish and distribute relevant yet valuable content to allure your target audience in which the goal is to drive profitable customer action.
Content is the key for all your marketing campaigns – from email to social media to event collaterals.
You must create User Generated Content which will help the future prospects to engage with your business. Your content should educate, inspire and provide a solution to their daily needs. The power of your content should help the leads to overcome the challenges and motivate them to achieve their desires. If done so, leads will flow towards you and it will help to build an important factor – TRUST.
Promotional marketing – extensive exercise, it lacks to differentiate, it is non innovative and expensive, visualizing is a challenge for the customer, 25% revenue is spent on marketing!
IT DOESN’T WORK AT THE END!
Whereas, if we consider Content Marketing –
Also read- Content Marketing B2B vs. B2C Trends
Companies that excel at leads nurturing generate 50% more sales-ready leads at a 33% lower cost.
An effective Content Marketing Technique will persuade-
‘CTA is a call to action’, simply your content message should persuade the audience to act. CTA should be knowledge-driven, providing a solution, positioned strongly, defined clearly, stands out and crisp! A universal CTA should ask the reader either to subscribe your blog, sign up for a demo or call etc.
It is a one-stop destination for all the cosmetics brands under one roof! Prospects can buy online or in the store. The correct solution for convenience!
It was launched when filing tax was a chaos after GST came into existence, making it a lot easier for customers file tax rather than running around for CA’s. They rightly understood the pain points and guided them towards a solution.
Creating Buyer’s personas – it is the representation of your ideal target customer, it includes demographics, behaviour, personality traits, preferences.
Buyer’s personas will help you to determine:
With an in-depth knowledge of getting buyer’s personas, we need to convert these prospects into strong leads. Buyer’s decision-making process will help you to determine:
Example: Sales Benchmark Index has crafted a template of buying process map:
Once we get to know the buyer’s personas and their decision-making process, you need to identify which story type will work best and identify content topics based on keyword research, topics which competitors are writing and what the industry experts are sharing on social media.
It is illustrated in the image below:
Sit with your marketing team to brainstorm on the type of content and the frequency that needs to be produced for the selected channels. The content includes several topics like eBooks, articles, visuals, blog posts, videos etc.
Once your content is thoroughly ready, all you need to do is distribute your content to the suitable media channels (buyer’s active channels).
They are the foremost easiest ways to get more email subscribers in the initial stages of your website build. The subscribers are your contextual lead magnets. Your content should be emphasized enough for your audience and convey the benefits of your subscription, then only will they sign up!
They have shown an amazing conversion rate generated for lead generation. Also, are interactive and helps business to grow effectively to capture leads. Lead generation quizzes attract and gathers your future prospects.
It is a thread of informative lesson that is delivered by emails to your prospects for a predetermined period. At the end of the lesson, you have to invite your audience to purchase your product or service which will help them resolves their problems.
It can help in growing your email list, builds goodwill and ultimately capture quality leads!
It helps to convert visitors into customers. Pop-ups are not always welcomed by the readers, they create distraction and obstruction to the displayed content. While a Hello Bar is presentable and the required message is easily conveyed to the audience. Hence they are more likely to buy your product/service.
In-depth knowledge of the subject matter can demonstrate with them, giving it a premium experience to your readers. It provides value to your audience and the expensive spend is justified by the amount of sales traction. A high-quality content will further down the funnel and hence help to drive sales. Also, it keeps driving engagement, interest and business even after it has been published long back.
Remember, the ideology of your content is non-promotional (Don’t Sell, But Consult). Your prospects may not know about your product or service, so they might not immediately sign up for a demo. You can ask your readers to subscribe your blog or to follow you on social channels.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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