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Tip: Use this figure to set up monthly budgets inside Google Ads or Meta Ads Manager to stay within limits.
This calculator gives you a simple yet powerful way to break down your total ad budget across a set number of months. Whether you’re planning for Google Ads, Meta Ads, or programmatic campaigns, having a clear monthly allocation helps you:
A monthly budget view is also essential when aligning performance goals with overall marketing spend.
Note: To assess the ROI of your campaigns, use supporting tools like our Ad Spend vs. SEO ROI Calculator or Web Traffic Cost Calculator.
Industry | Typical Monthly Ad Spend (SMEs) | Large-Scale Campaigns |
E-commerce | ₹30,000 – ₹1,50,000 | ₹2L – ₹10L+ |
SaaS / B2B | ₹40,000 – ₹1,20,000 | ₹3L – ₹8L+ |
Financial Services | ₹50,000 – ₹2,00,000 | ₹5L – ₹15L+ |
Local Services | ₹10,000 – ₹50,000 | ₹50K – ₹2L+ |
Education & Training | ₹25,000 – ₹1,00,000 | ₹2L – ₹5L+ |
Note: These are average benchmark figures. Adjust based on audience size, targeting complexity, and platform rates.
Scenario
You have a total digital advertising budget of ₹2,40,000 for a 6-month campaign.
Calculation
Monthly Ad Spend = ₹2,40,000 ÷ 6 = ₹40,000
Interpretation
This means you should aim to spend ₹40,000 each month across your paid media channels.
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Answers to Frequently Asked Questions
Monthly ad spend refers to the amount of money allocated from your total advertising budget to be spent each month. It helps in managing consistent campaign pacing and daily ad limits.
Divide your total ad budget by the number of months over which you plan to spend it. This calculator automates that for quick and error-free results.
It allows for better campaign management, helps avoid budget exhaustion mid-way, and supports more accurate ROI tracking across advertising channels.
Yes. You can use it for Google Ads, Meta Ads, LinkedIn Ads, or any other digital ad platform that requires monthly budget input.
Absolutely. It ensures that your budget is aligned with campaign duration, goals, and performance expectations.
Use this as a baseline. If your ad budgets are dynamic, calculate monthly spend separately for each campaign or revise your inputs accordingly.
Review it monthly, or whenever you scale your campaigns, shift strategies, or change platform focus. Pair this with performance tools to optimise spend efficiency.