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Answers to Frequently Asked Questions
The calculator considers variables such as ad format, audience targeting options (location, demographics, interests), campaign objectives, and bidding strategies.
Yes, it estimates CPC by analysing your selected ad format, audience size, and bidding strategy.
The tool uses CPM metrics and audience-targeting inputs to project the cost of achieving your desired reach.
Absolutely, it factors in the unique cost structures and engagement rates of different ad formats to provide accurate estimates.
The calculator adjusts the cost based on the specificity and competitiveness of the selected targeting parameters.
Yes, it allows users to compare costs for daily and lifetime budgets, helping you choose the most effective spending strategy.
The calculator incorporates your chosen bidding strategy to deliver cost estimates aligned with your campaign goals, whether focused on impressions, clicks, or conversions.