Campaign Performance Index Calculator

The Campaign Performance Index (CPI) is a composite score derived from key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and ROI. The calculator aggregates these metrics into an easy-to-understand score that reflects campaign effectiveness. It uses the formula: Campaign Performance Index (CPI) = (Revenue from Ads × Click-Through Rate (CTR)) ÷ Ad Spend

Yes! The tool provides a clear index score that allows you to gauge the success of your campaigns and identify strengths and weaknesses.

The calculator normalizes metrics across campaigns, enabling you to compare their performance side-by-side and determine which ones yield the best results.

Absolutely. The tool is designed to handle multiple campaigns, providing individual scores for each while also offering an overall performance snapshot.

Yes! The tool highlights underperforming metrics, allowing you to focus on areas that need adjustment to improve overall performance.

The index score provides a benchmark for campaign effectiveness. By improving specific metrics that contribute to the score, you can optimize campaigns for better ROI.

Use the insights from the index to reallocate budgets, focus on high-performing channels, and refine ad creatives or targeting to align with data-driven recommendations.

The tool offers quantifiable insights, eliminating guesswork from campaign optimization. With clear metrics and comparisons, you can confidently invest in strategies that deliver results.