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Tip: Use this calculator to quickly analyze growth or performance changes between any two values, such as year-over-year revenue or conversion rate improvements.
Percentage change is a simple yet powerful metric that shows the relative change between two values. It’s commonly used in business to measure the difference in key performance indicators (KPIs), such as sales growth, cost reduction, or customer acquisition progress.
Industry | Typical Percentage Change |
E-commerce | 10% – 30% |
SaaS | 15% – 25% |
B2B Services | 5% – 20% |
Healthcare | 3% – 15% |
Retail | 8% – 18% |
Note: These benchmarks can vary based on the industry, business model, and specific KPIs being analyzed. Always compare your percentage change against your own historical performance for accurate insights.
Scenario:
You had 500 customers last month and 600 customers this month.
Calculation:
Percentage Change = ((600 – 500) ÷ 500) × 100 = 20%
Interpretation:
A 20% increase in customers means your customer base has grown significantly this month, which could signal effective marketing or improved retention.
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Answers to Frequently Asked Questions
Percentage change is a way to express the difference between two values as a percentage of the original value. It helps assess growth or decline.
Percentage change = ((New Value – Original Value) ÷ Original Value) × 100.
A positive percentage change indicates growth, and higher values suggest more significant improvements, but it depends on your industry and goals.
Yes, this calculator can be used for various types of data such as sales, traffic, customer growth, or any metric you want to measure changes in.
It’s a good idea to measure percentage change on a monthly, quarterly, or yearly basis to track performance and make informed decisions.