Conversion Rate Calculator to Boost Conversions

How to Use the Calculator – Step-by-Step

• Enter the total number of visitors to your website or landing page.

• Enter the total number of conversions for the same period.

• Click “Calculate” to get your conversion rate percentage.

Tip: Use this monthly to track improvements after each marketing campaign or site update.

Understanding Your Conversion Rate

This calculator gives you a quick way to measure how well your website or campaign is converting visitors into customers or leads. A higher rate often means your offer, messaging, or user experience is compelling. A low rate may signal friction or misalignment in your funnel.

Note: To estimate how much revenue your conversions generate over time, try using the Customer Lifetime Value Calculator.

Conversion Rate Benchmarks

Note: Actual benchmarks vary by industry, business model, and channel.

Practical Example

A business had 10,000 visitors to a product page, of which 450 completed a purchase.

Calculation:

Conversion Rate = (450 ÷ 10,000) × 100 = 4.5%

This means that 4.5 out of every 100 visitors are converted, which you can compare against your goals or benchmarks.

Tips to Improve Conversion Rate

• Make your call-to-action clear and persuasive.

• Simplify forms and reduce the number of fields.

• Optimise page speed and mobile experience.

• Use social proof, testimonials, and trust badges.

• A/B test headlines, layouts, and offers regularly.