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Tip: Use this monthly to track improvements after each marketing campaign or site update.
This calculator gives you a quick way to measure how well your website or campaign is converting visitors into customers or leads. A higher rate often means your offer, messaging, or user experience is compelling. A low rate may signal friction or misalignment in your funnel.
Note: To estimate how much revenue your conversions generate over time, try using the Customer Lifetime Value Calculator.
Industry | Average Conversion Rate (%) |
E-commerce | 1.8 – 3.7% |
SaaS / B2B Services | 2.5 – 5.0% |
Financial Services | 5.0 – 10.0% |
Education / Training | 3.0 – 6.0% |
Note: Actual benchmarks vary by industry, business model, and channel.
A business had 10,000 visitors to a product page, of which 450 completed a purchase.
Conversion Rate = (450 ÷ 10,000) × 100 = 4.5%
This means that 4.5 out of every 100 visitors are converted, which you can compare against your goals or benchmarks.
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Answers to Frequently Asked Questions
It’s the percentage of website visitors who complete a goal such as a purchase, sign-up, or lead form submission.
Divide the conversions by the total number of visitors, then multiply by 100.
It varies by industry, but 2–5% is a common average. Higher rates suggest strong alignment between your offer and the audience.
Yes. It works for any defined action—downloads, registrations, demo requests, etc.
Check your conversion rate weekly or monthly to evaluate campaign effectiveness and track progress.
Your website’s UX, messaging, CTA, speed, trust factors, and audience targeting all play a role.