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Tip: This is especially helpful before launching new campaigns or while setting automated bidding strategies.
Your CPC (Cost Per Click) is a critical lever in digital ads. But spending ₹50 per click only makes sense if your conversion rate and target CPA justify it.
Ideal CPC = Target CPA × (Conversion Rate ÷ 100)
This reverse calculation helps you to health check whether your bids are realistic based on the campaign’s current performance.
Platform | Avg. CPC (INR) |
Google Search Ads | ₹25 – ₹75 |
Meta Ads (Facebook/IG) | ₹10 – ₹45 |
LinkedIn Ads | ₹80 – ₹150 |
YouTube Ads | ₹15 – ₹40 |
Display Networks | ₹5 – ₹30 |
These ranges vary depending on the industry, audience, and campaign objective.
Inputs
CPC = ₹400 × (5 ÷ 100) = ₹20
Interpretation:
To keep your cost per acquisition under ₹400, your average CPC should not exceed ₹20 based on a 5% conversion rate.
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Answers to Frequently Asked Questions
Cost Per Click (CPC) is the amount paid for each click on your ad. It’s a key metric for budgeting and ROI tracking.
A higher CPC can increase your CPA if your conversion rate remains constant. Lowering the cost per click (CPC) or improving the conversion rate can reduce the cost per acquisition (CPA).
It depends on your industry. For example, ₹20–₹40 is suitable for most e-commerce campaigns in India.
No. LinkedIn typically has higher CPCs than Facebook or Google, mainly due to its ability to target niche B2B audiences.
Improve your Quality Score (Google), use better creatives, optimise audience targeting, and avoid broad keywords.
Not always. Sometimes, a lower cost per click (CPC) with strong targeting and high conversion rates can outperform expensive clicks.
Yes. Recalculate when your conversion rate changes or when adjusting the target CPA.