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Answers to Frequently Asked Questions
As a business owner, you pay for each click on your advertisements via CPC/cost per click bidding. You will select and set a maximum bid (max CPC) for CPC bidding campaigns, which is the highest amount you are willing to spend for a person to click on your ad.
Obviously, you want your clicks to come in at a lower cost so that you can be judicious with your resources and convert people without exhausting all your budgets.
An average CPC calculator will tell you just that: how much it costs you, on average, to get someone to click on your ad. And a health check on your CPC will help you uncover the true cost and success of paid search campaigns (as well as how much Google Ads will cost you in the long run).
To determine your CPC: Total cost of clicks / Total number of clicks.
The real CPC, which is the actual amount you will be charged for a click on your ad, is used to calculate your average CPC.
Average CPC formula: Cost to the Advertiser / Number of Clicks.
In a digital landscape with so many channels to advertise and acquire customers from, it becomes doubly important to take stock of your spends and use an average cost per click calculator to determine your returns.
Acquiring customers is key to a business’s success. And if you are running or working in a startup or small company, it’s not easy getting those first few sales. You will likely have to pump some money into online ads and platforms to ensure your business and products/services are noticed by the right people.
And while there are many reasons why startups and businesses fail – from lack of resources and R&D to poor planning to an inconsistent product-market fit, to a badly rolled out GTM strategy, one of the key causes of failure is a high cost of customer acquisition, which is often tied in to CPC when you are in a digital landscape. The more you spend per customer click, the less you have to spend on other marketing and sales activities.
A Health Check gives you detailed insights and a fresh perspective on your ad spends – which in turn tells you how much you are investing, how much you are burning, and whether it’s bringing in the numbers to keep your business steady and profitable. The average CPC calculator can help you uncover millions of dollars of risks and opportunities.