There are three important segments in the Online Marketing Conversion Calculator – the conversions, the cost of the conversions, and the revenue generated.
Each of these categories includes multiple metrics that need to be filled in order to know the conversion rate. In order to use the Online Marketing Conversion Calculator, you need to know the ‘Impressions’ – An impression is a metric that measures how many times your advertisement has been viewed or engaged with.
The CTR (in %) – The ratio of users who click on a given link to the overall number of users or adverts is known as the click-through rate. It’s a standard metric for determining the performance of an online marketing campaign.
Visits – A single person who comes to your website and browses is referred to as a visit. A visit counts all visitors, regardless of how many times they’ve visited your site.
Leads – A lead is a person or company who is interested in what you’re selling. Contact information, such as an email address, a phone number, or even a social media account, is shared to demonstrate interest.
Leads to customers – the percentage of leads that result in someone buying your product, indicating that the lead has turned into a customer.
Next, for the Online Marketing Conversion Calculator, you need the following metrics –
Cost – The whole expense of your online marketing is referred to as the cost. If the amount of page views is important, you can use the website ad revenue calculator to figure it out.
CPM – The cost per thousand impressions is referred to as CPM. Check out the CPM calculator for more information on this figure.
CPC stands for cost per click or cost per visit.
The cost per lead is self-explanatory: it’s the amount of money you spend to receive one lead.
As you might guess, the cost per customer is the total cost of advertising required to acquire one client.
Revenue is the amount of money you made from your digital sales. You don’t have to reduce the costs of setting up the ad, thus it’s not equivalent to the income (net profit).
Return on investment (ROI) is a percentage figure that indicates how profitable your company is. The larger the return on investment, the better. If the value is negative, it suggests that you need to reconsider your business because you are currently losing money!
The terms “revenue per click,” “revenue per lead,” and “revenue per customer” is self-explanatory. They are a good indicator of how profitable a company is in comparison to others.
This calculator requires no special skill. All you have to do is gather the required metrics and fill those in their respective space. Click on the ‘Calculate’ button and you will have your results. This calculator is extremely user-friendly and can be used by all founders and marketers.
ROI is determined by subtracting the initial investment value from the end investment value (which equals the net return), dividing the new figure (the net return) by the investment cost, and lastly multiplying it by 100.
It helps evaluate campaign effectiveness, reduce acquisition costs, generate more revenue, and optimize marketing strategies efficiently.
A good conversion rate varies by industry, but generally, a rate above 10% is considered strong.
CVR (Conversion Rate) is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.
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