Quality Score Impact Calculator

How to Use the Calculator – Step-by-Step

1. Enter Quality Score
   Input your Google Ads Quality Score for the campaign or keyword.

2. Enter Expected CTR (%)
   Provide the expected click-through rate percentage.

3. Enter Landing Page Experience Score
   Rate the user experience and relevance of your landing page.

4. Click ‘Calculate’
   Get an estimate of how your Quality Score impacts your ad performance.

Tip: Use this calculator when testing ad copy or landing page improvements to gauge potential benefits.

Understanding Quality Score Impact

The Quality Score is a critical metric in Google Ads that significantly influences ad rank and cost per click (CPC). Higher scores generally mean better ad placement and lower costs. It’s composed of expected CTR, ad relevance, and landing page experience.

Industry Benchmarks for Quality Score

Note: Google does not publicly disclose detailed benchmarks, but higher scores consistently lead to better results.

Practical Example

Scenario:

You have a Quality Score of 7, an expected CTR of 5%, and a landing page experience score of 8.

Calculation:

The calculator estimates a strong positive impact on your ad rank and reduced CPC, helping you save budget while increasing visibility.

Tips to Improve Quality Score

• Enhance Ad Relevance: Tailor ad copy to closely align with relevant keywords and user intent.

• Boost Expected CTR: Test compelling headlines and calls-to-action.

• Enhance Landing Pages: Ensure fast loading, mobile-friendly, and relevant content.

• Use Negative Keywords: Filter irrelevant traffic to increase CTR.

• Monitor Performance: Regularly check Quality Scores and adjust campaigns.