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Transparent Growth Measurement (NPS)

Growth-Share Matrix Calculator

Analyze Your Company’s Position in the Market

Use our Growth-Share Matrix Calculator to assess your company’s position in the market relative to competitors. This tool helps determine where your products or services fit within the market landscape, enabling smarter decisions regarding resource allocation and strategy optimization.

Why Use This Calculator?

 

  • Evaluate Market Position
    Determine how your market share compares to competitors and identify whether you are a market leader or challenger.

  • Understand Market Growth
    Measure market growth to determine whether your business is in a growing or mature industry, helping you prioritize investments.

  • Optimize Resource Allocation
    Identify which products or services to focus on based on market share and growth rate for better resource allocation.

  • Strategic Decision-Making
    Leverage the insights to determine whether to grow, defend, or divest specific products or business units.
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Why these 7 metrics are significant for your business and should be measured at regular intervals?

How to Use the Calculator – Step-by-Step

 

  1. Enter Company’s Market Share
     Input your company’s market share as a percentage of the total market.

  2. Enter Largest Competitor’s Market Share
     Provide the market share of your largest competitor for comparison.

  3. Enter Current Market Revenue
     Input the market’s total revenue for the current period.

  4. Enter Previous Market Revenue
     Input the market’s total revenue for the previous period.

  5. Click ‘Calculate’
     Instantly view your relative market share and market growth rate, helping you assess your strategic position in the market.

 

Tip: Regularly updating this calculator can help track shifts in your market position and industry growth over time.

 

Understanding the Growth-Share Matrix

 

The Growth-Share Matrix helps companies assess their products or services based on their market share relative to competitors and the market’s growth rate. The matrix categorizes products into four quadrants:

 

 

By calculating relative market share and market growth rate, you can determine where your company stands and adjust your strategy accordingly.

 

Industry Benchmarks for Growth-Share Matrix

 

Industry Typical Growth Rate (%)
Technology 10% – 30%
SaaS 15% – 25%
E-commerce 5% – 15%
Manufacturing 3% – 8%
Retail 2% – 10%

 

Note: These figures are indicative and may vary based on your business model, competition, and industry dynamics.

 

Practical Example

 

Scenario:

 

 

Calculation:

 

 

Interpretation:


The company has a relative market share of 0.625, which suggests it is a challenger in the market. The 25% market growth rate indicates that the industry is expanding, presenting opportunities for the company to grow.

 

Tips to Improve Market Position

 

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FAQs

Answers to Frequently Asked Questions

What is the Growth-Share Matrix?

The Growth-Share Matrix is a tool used to evaluate your business’s market position based on your relative market share and the market growth rate.

How is relative market share calculated?

Relative market share is calculated by dividing your market share by the market share of the largest competitor.

What does the market growth rate indicate?

The market growth rate reflects how fast or slow the industry is expanding. A higher growth rate indicates a growing market, while a lower rate suggests a mature or shrinking market.

How can I improve my position in the Growth-Share Matrix?

Focus on increasing market share through better products, marketing, and strategic investments. Consider targeting fast-growing market segments.

Should I focus on the "Stars" or "Cash Cows"?

Both are important. “Stars” offer potential for growth, while “Cash Cows” generate steady revenue. Balance resources between these categories for sustainable growth.

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