Website Organic Traffic Calculator

How to Use the Calculator – Step-by-Step

1. Select Analysis Type:
   Choose between Single Keyword or Multiple Keyword analysis based on your needs.
2. Enter Relevant Data:
   Input the required fields such as keyword(s), search volumes, and SERP positions.
3. Click ‘Calculate’:
   Generate the estimated monthly organic traffic based on your inputs.
4. Interpret Results:
   Use the output to inform your SEO strategies and content planning.

Tip: Regularly update your inputs to monitor progress and adjust strategies accordingly.

Understanding Your Organic Traffic Estimates

This calculator helps estimate the monthly organic traffic your website could receive based on your target keyword rankings. It supports two types of analysis:

1. Single Keyword Phrase

This mode shows how much traffic a single keyword can bring when ranked at a specific SERP position. Use this to evaluate the potential of high-value keywords individually.

2. Multi-Keyword Phrase

This mode calculates estimated traffic for a group of keywords. It’s ideal for measuring the collective impact of ranking improvements across multiple phrases.

In both cases, the output is based on average industry CTRs (click-through rates) by SERP position and your provided search volume. While traffic may vary, this estimate offers a reliable direction for SEO planning and content prioritisation.

Note: For tracking SEO returns in terms of revenue, try our SEO ROI Calculator.

Organic Traffic Benchmarks

Note: These benchmarks are general estimates and can vary based on industry, competition, and marketing efforts.

Practical Example

Scenario:

A digital marketing agency targets the keyword “SEO services” with a monthly search volume 5,000. Currently, their website ranks at position 8. Their goal is to improve to position 3.

Calculation:

• Current Estimated Traffic:
  Position 8 typically garners about 3% of clicks, equating to 150 visits/month.
• Target Estimated Traffic:
  Position 3 averages around 10% of clicks, translating to 500 visits/month.

Result:

By improving their ranking from position 8 to 3, the agency can potentially increase monthly organic traffic for this keyword by 350 visits.

Tips to Increase Organic Traffic

• Optimize On-Page SEO:
  Ensure title tags, meta descriptions, and content are aligned with target keywords. 
• Enhance Content Quality:
  Provide valuable, comprehensive, and engaging content that meets user intent. 
• Build High-Quality Backlinks:
  Acquire links from reputable websites to boost domain authority. 
• Improve Site Speed and Mobile Responsiveness:
  Enhance user experience to reduce bounce rates and improve rankings. 
• Regularly Update Content:
  Keep information current to maintain relevance and authority.