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Answers to Frequently Asked Questions
This metric helps businesses assess the efficiency of their sales process and identify areas for improvement, ensuring that marketing efforts lead to tangible results.
Enter the total number of leads generated and the number of customers acquired during a specific timeframe. The calculator uses the formula:
(Number of Customers/Number of Leads) x 100
You need the total number of leads generated and the number of leads that converted into customers for a given period.
Yes, you can input data from individual channels to measure and compare conversion rates, helping you optimise channel-specific strategies.
While the formula remains the same, B2B businesses often have longer sales cycles and more touchpoints, which may result in lower but more valuable conversion rates compared to B2C businesses with shorter cycles.
A good conversion rate varies by industry, but typically ranges between 2% and 10%. Benchmarks for B2B and B2C businesses may differ significantly.
Use the calculator to pinpoint underperforming areas in your funnel, refine lead qualification processes, and enhance your nurturing strategies through targeted messaging and personalised follow-ups.