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Answers to Frequently Asked Questions
Lead conversion involves using a combination of different kinds of strategies to convert visitors into leads. You may need to use different tactics to convert qualified leads into customers. There are couple of steps to determining how many leads you need to generate.
A lead conversion rate is the ratio of the number of leads versus the total number of visitors to your site. Obviously, the more leads you have, the more chances some of them will convert. The lead conversion rate measures the effectiveness of your ability to convert visitors to your website into leads.
To find the lead conversion rate, you must calculate the ratio of leads (over a specific period of time) against the total number of visitors in that period.
Lead conversion rate = Total number of leads / Total number of visitors x 100%
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