Transparent Growth Measurement

Health Check Your Conversions (Leads) Target

For some companies, a “lead” is a contact in the pipeline that has been determined to be a prospective customer. For certain other companies, a “lead” can be any sales contact – and within that category, there may be “warm,” “hot,” or “cold” leads, based on how likely you think they are to convert to paying customers. But the common thread in both: that a lead is, in all cases, a potential future customer.


A lead generation calculator helps you determine leads and how many you need to get.


Lead conversion is the marketing process of transforming leads into paying customers. It requires the use of marketing practices that stir a desire within the lead, to buy your product or service, and push them towards a purchase. Try our lead generation calculator which is both hassle-free and 100% free to use.

Why is it important to calculate the Conversion Target?
  • The calculator helps you to determine how many leads you need in the pipeline to run a successful business.
  • It is a key indicator that determines whether your sales goal and marketing strategies are aligned.
  • Knowing the average Conversion Target helps you learn more about your customers, convert them, and reduce your CPA.

Hmmm… looks like we can help you refine those numbers for better results and profitability!

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7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.


Why these 7 metrics are significant for your business and should be measured at regular intervals?

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Answers to Frequently Asked Questions

Calculating Lead Generation?

Lead conversion involves using a combination of different kinds of strategies to convert visitors into leads. You may need to use different tactics to convert qualified leads into customers. There are couple of steps to determining how many leads you need to generate.


  • Revenue target (your profit/revenue goals for the specified period)
    Average order or deal size (how much does your product or service cost?
  • How many products will you need to sell to hit that revenue target?)
  • Marketing to sales revenue ratio (How much of your current revenue comes from marketing activities versus direct sales?)
  • Closing rates (How many of your leads turn into customers?)
Lead Conversion Rate?

A lead conversion rate is the ratio of the number of leads versus the total number of visitors to your site. Obviously, the more leads you have, the more chances some of them will convert. The lead conversion rate measures the effectiveness of your ability to convert visitors to your website into leads.


To find the lead conversion rate, you must calculate the ratio of leads (over a specific period of time) against the total number of visitors in that period.


Lead conversion rate = Total number of leads / Total number of visitors x 100%


Our lead generation calculator is crafted by marketers and for marketers. Whether you are trying to plan out your whole digital marketing strategy or working on a specific campaign, the lead generation calculator will make things a whole lot easier for you by assisting you in how to calculate lead generation. You can use the lead generation calculator to determine the numbers and leave room for uncomplicated adjustments and scalability. Plus, our lead generation calculator is both hassle-free and 100% free to use.

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