Health Check Your Conversions (Leads) Target

Lead conversion involves using a combination of different kinds of strategies to convert visitors into leads. You may need to use different tactics to convert qualified leads into customers. There are couple of steps to determining how many leads you need to generate.

• Revenue target (your profit/revenue goals for the specified period)
  Average order or deal size (how much does your product or service cost?
• How many products will you need to sell to hit that revenue target?)
• Marketing to sales revenue ratio (How much of your current revenue comes from marketing activities versus direct sales?)
• Closing rates (How many of your leads turn into customers?)

A lead conversion rate is the ratio of the number of leads versus the total number of visitors to your site. Obviously, the more leads you have, the more chances some of them will convert. The lead conversion rate measures the effectiveness of your ability to convert visitors to your website into leads.

To find the lead conversion rate, you must calculate the ratio of leads (over a specific period of time) against the total number of visitors in that period.

Lead conversion rate = Total number of leads / Total number of visitors x 100%

Our lead generation calculator is crafted by marketers and for marketers. Whether you are trying to plan out your whole digital marketing strategy or working on a specific campaign, the lead generation calculator will make things a whole lot easier for you by assisting you in how to calculate lead generation. You can use the lead generation calculator to determine the numbers and leave room for uncomplicated adjustments and scalability. Plus, our lead generation calculator is both hassle-free and 100% free to use.