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Boosting Lead Generation with SEO: The Ultimate Guide

Contributors: Chandala Takalkar
Published: November 29, 2021

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There is no denying that search engine ranking is one of the important aspects that can help you boost your business. And how does a business rank on search engines? The answer is – SEO.

There are many ways a business can promote their products – social media marketing, content marketing, paid ads, etc. Search Engine Optimization is one of the most popular and powerful business development tools that has been trending in the market for over two decades. 

Organic lead generation with SEO has gained momentum due to its positive results. There are a lot of  aspects when it comes to organic lead generation. Online visibility of your business plays a pivotal role in business development. Social networking, mobile-optimized websites, and content marketing are a few other digital marketing components. 

Mastering SEO isn’t easy, to be sure. There are numerous factors to consider, including on-page and off-page SEO, copy, content, and technical SEO. All of these tools, as well as frequent optimization to ensure constant returns, make up a truly effective SEO plan.

This article delves into SEO and seo lead generation strategies that help to boost organic traffic, rank higher in search, and improve the overall experience of your website.

Let’s begin the SEO tour.

What is SEO? 

Search engine optimization is a crucial component of digital marketing. It is important to raise your website’s visibility and keep you ahead of your competitors. SEO improves the visibility of a website, user traffic, conversion rate, and return on investment. SEO lead generation is a tool that many businesses are relying on thanks to its impressive returns.  

Search engine rankings help in generating organic lead generation as it improves visibility, leads, and customers. The subject of search engine optimization (SEO), which helps website owners stand out more easily online, is continually evolving. The good news is that there’s a lot you can do without getting too technical for entrepreneurs and business owners . 

Let’s move on to the important factors that may boost your seo lead generation.

Website Audit 

A business must have a website! A website acts as a window to your business. Aside from the content and aesthetics of a website, one should closely examine if the website is SEO-friendly.  Website audit is one of the important factors of organic lead generation. A website audit entails a thorough examination of all factors that influence your website’s search engine visibility. This is a basic approach for obtaining thorough information about any website, including general traffic and individual pages. 

A website audit can help you sell your website more effectively. The SEO experts at upGrowth can assist you in optimising your website and improving its rating.

Here are some important website audit tips:

  • Remove low-quality content from the index.
  • Reduce the time it takes for a page to load.
  • Make sure your website is mobile-friendly.
  • Fix any broken links (404s).
  • Locate and solve indexing issues.
  • Index only one version of your site.
  • Examine your natural traffic.
  • Increase the number of people who click on your links.

Intensive Keyword Research

The purpose of keyword optimization is to make sure that the keywords you choose are successful in driving proper traffic to your site and helping you rank higher. 

The cornerstone of excellent SEO is keyword research. Our staff researches the most common terms and keywords used by your target audience. We also consider search volume, relevancy, and competition to assist you in finding the exact keywords you’ll need for your website.

Relevant keywords should be used on your webpages and in your content, but you should also include descriptive keywords in your URLs to offer visitors a clear image of what your page is about. Search engines use optimized URLs to deliver relevant results to users, and we provide some of the best SEO services.

For instance, upGrowth conducted thorough keyword research for a fintech client – Fi.Money – 

  • To begin with, the upGrowth team conducted a search intent analysis for each keyword associated with top-performing content. 
  • Our SEO experts identified relevant keywords that were related to Fi’s industry, products, and services. 
  • After thoroughly analyzing Fi’s competitors’ websites and content, we identified the topics and relevant gaps in the content strategy. We also compared the keywords with Fi’s existing content.
  • A customized strategy was developed to create new content that fills the identified gaps. This included blog posts, articles, infographics, and other suitable content formats.

Click here to learn more about our holistic keyword strategy for Fi.Money. 

Successful SEO campaigns require a skill set and knowledge. Know how well you know SEO with a FREE quiz.

On-Page Content

On-site Search engines can understand your content thanks to SEO, which allows them to rank the most relevant URLs for specific queries. On-page optimization also provides organisation and clarity, which users will appreciate.

Optimizing on-page content is one of the significant seo lead generation strategies. The process of optimising web pages for specific keywords in order to boost search visibility and traffic is known as on-page SEO (or on-site SEO). It entails aligning keywords with page-specific components such as title tags, headings, content, and internal links.

Improve your ranking by optimizing text. There are no shortcuts to a high search engine ranking; you must first have strong content. 

So, bearing that in mind, let’s take a look at some specific on-page SEO recommended practises.

  • Continue to post new content.
  • Search engine-friendly URL.
  • Optimized Title Tag 
  • Optimized Meta Description
  • Optimized H1, H2 Tag
  • Target keyword in first paragraph.

Competitors’ Research

Many firms overlook competitor analysis, believing that they have done everything possible in their SEO efforts. This, however, is just not true. There is always room for improvement in order to improve results and stay ahead of the competition. SEO keyword competition analysis, for example, is a data-driven marketing strategy that can help you learn what approaches are effective for your competitors and use that knowledge to your own SEO campaigns.

An SEO competitor analysis, also known as an SEO competitive analysis, entails looking at the content and other aspects of the content, such as the links and keywords, utilized by a rival. Simply put, it’s an SEO comparison of two rival websites in the same industry or business.

Content Strategy

It’s crucial to have a content strategy in place since it keeps you on track when developing content. Rather than developing content based on your assumptions about what people want, this approach will ensure that you create content that people are seeking for.

An SEO plan is a crucial component of content marketing since it determines how your website will be discovered in the first place, particularly in search engine result pages (SERPs). Search engine bots will have a tougher time indexing your site, identifying your area of authority, and ranking your site pages if your content is unorganized.

You may have heard this enough, but content is king. 

  • Make a list of potential subjects.
  • Make a list of long-tail keywords that are related to these subjects.
  • Make a page for each subject.
  • Create a blog.
  • Set a regular blogging routine.
  • Make a link-building strategy.
  • Before posting media files to your site, compress them.
  • Keep up with the latest SEO trends and best practices.

Backlink Strategy

When a third party links to your website, you get a backlink. The majority of the time, websites link to other sources to clarify something or to endorse the site to which they are linking.

This shows Google that your site is authoritative, which will help you climb the rankings.

As a result, the number and quality of backlinks you have will have an impact on your domain authority, which will have an impact on your Google ranking – a higher link authority equals a higher Google ranking.

Because the top location on Google receives 50% of all traffic, you want to get as close to the top search results as possible to bring as much organic traffic as possible to your website.

Backlinks are a crucial element of any SEO plan, but they aren’t a one-time investment  that you can set and forget about. Backlinks might vanish, become obsolete, or simply become less relevant over time. To maintain your search ranking high, you’ll need to continually look for new backlink improvement opportunities.


Outreach SEO is obtaining high-quality connections from off-site domains and redirecting them to the client’s website. SEO outreach is an important aspect of Internet marketing, and if done incorrectly, it can ruin a company’s SEO strategy. Backlinks are beneficial in improving a company’s organic ranking.

If you are looking to run an SEO audit of your website, or need assistance with keyword research and content generation, reach out to us at upGrowth. Our team of experts can help you create a strategy that will help your business get discovered and gain visibility online. Read more about how we boosted traffic for a healthcare provider here, and download the SEO checklist here. 

In conclusion

Mastering the art of SEO is undeniably challenging, but its impact on organic lead generation and online visibility is invaluable. From thorough website audits to strategic keyword research, on-page optimization, competitor analysis, and a robust content and backlink strategy, the journey to SEO success requires a holistic approach. As search engine algorithms evolve, staying informed about the latest trends and best practices is crucial. With the right SEO plan in place, businesses can enhance their website’s ranking, attract organic traffic, and ultimately elevate their online presence. So, embark on the SEO journey with upGrowth’s expert SEO team and get a well-crafted strategy to propel your business forward in the digital landscape.

Level up your SEO Game

The incredibly Beneficial SEO ROI Calculator you are looking for


1. What is the best way to identify high-quality keywords for lead generation?

Answer: The best way to identify high-quality keywords is by using keyword research tools like Google Keyword Planner or SEMrush. Focus on keywords with high search volume and buyer intent that are relevant to your products or services. Analyze competitors’ keywords and consider long-tail keywords for more targeted traffic.

2. How can SEO improve lead quality, not just quantity?

Answer: SEO improves lead quality by targeting keywords and content that align with your audience’s search intent. By optimizing for specific, high-intent keywords, you attract visitors who are more likely to be interested in your offerings. Quality content that addresses user queries and pain points also enhances lead quality.

3. Is local SEO important for every business?

Answer: Local SEO is crucial for businesses with a physical location or those serving a specific geographic area. It helps in appearing in local search results, which are highly relevant to the user’s location. For businesses without a physical location or a broader target market, local SEO is less critical.

4. How Often Should I Update My Website’s Content for Effective SEO?

Answer: Regularly updating your website’s content is essential for maintaining effective SEO. Aim to update your blog or news section at least once a week. Regular updates signal to search engines that your site is active and relevant, helping to maintain or improve your search rankings.

5. Can Social Media Activity Impact My SEO and Lead Generation Efforts?

Answer: Yes, social media can impact SEO indirectly. Active social media profiles can drive traffic to your website, increasing your site’s visibility and credibility. Engaging content on social media can also lead to more backlinks to your site, a key factor in SEO. However, social media metrics like likes or follows don’t directly affect SEO rankings.

About the Author


Chandala Takalkar is a young content marketer and creative with experience in content, copy, corporate communications, and design. A digital native, she has the ability to craft content and copy that suits the medium and connects. Prior to Team upGrowth, she worked as an English trainer. Her experience includes all forms of copy and content writing, from Social Media communication to email marketing.

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