• Calculator

          Get FREE access to multiple digital marketing calculators that help curate successful digital marketing strategies

          AI Powered Tools

          Discover upGrowth’s AI tools to optimize marketing, boost performance, and drive effortless business growth.

          Marketing Decision Tree
          Marketing Decision Tree

          upGrowth offers digital marketing tools to help digital marketers to stay at the top of their marketing game

        • Case Study
          Case Study

          Which digital marketing strategies helped us scale up businesses belonging to different sectors?

          Tools
          Tools

          upGrowth offers digital marketing tools to help digital marketers to stay at the top of their marketing game

          Growth Tools
          Growth Tools

          upGrowth offers growth tools to help digital marketers stay ahead and drive consistent, data-backed business results

        • GPT
          Custom GPT's

          Unlock business growth with our Custom GPT Tools. Experience tailored solutions for enhanced productivity.

          Guides
          Guides

          Dig into our all-inclusive guides to create the best strategies for your business growth

          Offers
          Offers

          upGrowth offers digital marketing tools to help digital marketers to stay at the top of their marketing game

        • Quizzes
          Quizzes

          Test your digital marketing knowledge and skills with these quick yet brain-racking quizzes

          Blog
          Blog

          What’s new & trending in the digital marketing arena? Stay up-to-date with the latest trends with these good reads

          Insights
          Insights

          upGrowth offers digital marketing tools to help digital marketers to stay at the top of their marketing game

  • Contact Us
Transparent Growth Measurement (NPS)

Convert ROAS Target to CPA Target Calculator

Translate Your Revenue Goals into Actionable CPA Targets

This calculator helps marketers convert their target ROAS (Return on Ad Spend) into a corresponding CPA (Cost Per Acquisition) based on their average order value. It’s an essential planning tool for aligning performance marketing goals with realistic acquisition costs.

Why Use This Calculator?

 

  • Align ROAS with CPA Goals
    Quickly determine what your cost per acquisition should be to achieve your revenue targets.

  • Set Realistic CPA Limits
    Avoid overspending on campaigns by knowing your CPA threshold based on your revenue model.

  • Optimise Bidding Strategies
    Ensure your bids reflect both revenue goals and profit margins.

  • Simplify Media Planning
    Convert high-level ROAS objectives into performance-driven CPA actions.

Hmmm… looks like we can help you refine those numbers for better results and profitability!

Get Started!

7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.

Download

Why these 7 metrics are significant for your business and should be measured at regular intervals?

How to Use Convert your ROAS Target to a CPA Target Calculator?

How to Use the Calculator – Step-by-Step

 

  1. Enter Your AOV
     Input the average value of a completed customer order.

  2. Add Your Target ROAS
     Use your planned ROAS goal based on business or campaign strategy.

  3. Click ‘Calculate’
     Instantly get the corresponding CPA you should aim for to hit your revenue goals.

 

Tip: Use this calculator when planning paid media budgets, adjusting ROAS targets, or setting CAC goals.

 

Understanding ROAS to CPA Conversion

 

Let’s say your Average Order Value (AOV) is ₹2,000 and you’re aiming for a ROAS of 4:

 

 

This means you must acquire each customer for ₹500 or less to maintain your desired return on ad spend (ROAS).

 

Benchmarks: CPA vs ROAS by Industry

 

Industry Avg.. AOV (INR) Target ROAS Target CPA (approx.)
E-commerce ₹2,000 4.0 ₹500
Online Education ₹6,000 6.0 ₹1,000
SaaS B2B ₹15,000 5.0 ₹3,000
Real Estate Leads ₹50,000 10.0 ₹5,000

 

These benchmarks vary based on LTV, margins, and sales cycle length.

 

Tips to Optimise ROAS and CPA

 

Other Calculator

Customer Lifetime Value Calculator (CLTV)
Customer Lifetime Value Calculator (CLTV)
Calculate Now
Customer Acquisition Cost Calculator (CAC)
Customer Acquisition Cost Calculator (CAC)
Calculate Now
Marketing % Of Customer Acquisition Cost Calculate Now
Marketing % Of Customer Acquisition Cost
Calculate Now
Ratio of Customer Lifetime Value to CAC
Ratio of Customer Lifetime Value to CAC
Calculate Now
Marketing Originated Customer %
Marketing Originated Customer %
Calculate Now
Marketing Influenced Customer % (1)
Marketing Influenced Customer %
Calculate Now
Month on Month Growth Calculator
Month on Month Growth Calculator
Calculate Now
SEO ROI Calculator
SEO ROI Calculator
Calculate Now
SEO Cost Calculator (1)
SEO Cost Calculator
Calculate Now
PPC Calculator
PPC Calculator
Calculate Now
SEO & PPC Cost Calculator
SEO & PPC Cost Calculator
Calculate Now
Email Marketing ROI Calculator (1)
Email Marketing ROI Calculator
Calculate Now

Explore More

Similar Blog's

Optimizing Your Google Ads Strategy: When and How to Implement Target ROAS

Discover the art of optimizing your Google Ads strategy with Target ROAS (Return on Ad Spend). Learn when and how to implement this powerful feature to achieve your advertising goals and maximize your ROI

Read More

5 Ultimate Tricks to Optimise Content on Your Landing Page & Lower CPA

SEO to your landing page needs to rank higher to achieve a good quality score to develop a steady flow of traffic. How do you lower cost per action (CPA).

Read More

7 Best Landing Page Practices to Boost Conversions by 300%

Unlock the secrets to boosting your landing page conversions by 300% with these 7 best practices. Learn how to optimize your landing pages, engage your audience, and achieve impressive conversion rate improvements for your business.

Read More

How Controlling CPL can Increase Conversions in Google Ads

Learn how controlling Cost Per Lead (CPL) in Google Ads can significantly boost your conversions. Explore effective strategies and insights to optimize your ad campaigns, generate more leads, and drive higher conversion rates while maintaining your budget.

Read More

5 Tricks to Optimize Landing Page and Maximum Conversions with SEO

Boost your landing page’s potential with 5 SEO tricks for maximum conversions. Learn how to optimize your page, attract more visitors, and drive higher conversion rates using search engine optimization strategies.

Read More

How Keyword Match Types Can Help You Boost The Conversions

Discover how keyword match types can be a game-changer for boosting your conversions. Learn how to use them effectively in your SEO and advertising strategies to attract the right audience and maximize your conversion rates.

Read Now

Offer’s

Reignite Your Strategy: Unlock the FREE Ultimate Digital Marketing Checklist! Delve into exclusive hacks, expert tips, and tailored insights crafted to drive success for YOUR business. Grab your game-changing resource today!

SEO Quizzes

SEO quizzes: Interactive tools for learning and testing search engine optimization knowledge. Enhance skills, stay updated, and boost website visibility.

Becoming a Guest Blogging Pro: A Quiz on Tips and Techniques

This quiz will test your knowledge of guest blogging, a popular marketing technique that involves writing and publishing blog posts on other websites. You will be asked questions about the benefits of guest blogging, how to find guest blogging opportunities, and best practices for creating successful guest blog posts.

Test Now
Featured Snippet Quiz: Quick Test on Google’s Answer Boxes

Featured snippets are a coveted position in Google search results, as they provide a prominent and concise answer to users’ search queries. A quiz on featured snippets can test your knowledge on how they work, how to optimize for them, and their impact on search engine optimization.

Test Now




FAQs

Answers to Frequently Asked Questions

What does this calculator do?

It helps you determine your target cost per acquisition (CPA) based on your average order value and the desired return on ad spend (ROAS).

What’s the formula used?

Target CPA = AOV ÷ Target ROAS.

Why is this useful in campaign planning?

It ensures your customer acquisition cost aligns with your revenue and profitability goals.

Can I use this for e-commerce and lead gen?

Yes. It works for any campaign where you track ROAS and order or conversion value.

What’s a good target ROAS?

It varies. E-commerce often targets 3–5, SaaS 5–8, while high-ticket services may need 8–10.

What if I don’t know my AOV?

Use your e-commerce platform analytics or CRM data to find the average order value.

Should I recalculate often?

Yes. Recalculate whenever your AOV or ROAS goals shift due to new campaigns or pricing changes.

calculator
Refresh. Re-energise.??‍♂️

Whether you believe in New Year’s Resolutions or not, there’s always room to refresh and re-energize your processes any time of year. ✅

×
Keep Going!

You’ve crunched the numbers, and the results are in! Now, it’s time to turn those customer insights into your secret weapon. Ready to take the next step?

Schedule a call

Try other calculators

×
Contact Us