Convert your ROAS Target to a CPA Target

The average order value (AOV) is the average amount of money spent on each transaction by each customer with your store. Using this easy technique, you can figure out what your average order value is: Average order value = total revenue/number of orders.

When it comes to calculating the overall order value, simply divide total revenue by the number of orders to get your company’s average order value.

“Target return on ad spend,” or “tROAS,” is a Google Smart Bidding strategy that stands for “target return on ad spend.” These are “auction-time bidding” automated bid tactics, which means Google will optimize for conversion or conversion value in every auction you enter.

To calculate your ROAS, simply take the revenue from your campaigns, divide it by your ad expenditure, then multiply the result by 100 to get a percentage.