Google Ads Budget Calculator

How to Use the Calculator – Step-by-Step

1. Enter Your Daily Budget
   Input your planned daily spend across Google Ads campaigns.

2. Enter the Number of Days
   Specify the total campaign duration in days.

3. Click ‘Calculate’
   Instantly view your total projected budget for the entire campaign period.

Tip: Always keep a small buffer (5–10%) in your overall budget for fluctuations or testing new ad variations.

Understanding Google Ads Budget Planning

Planning your total paid media campaign budget helps ensure smoother execution and avoids unexpected costs. Whether you’re running awareness ads, lead-gen campaigns, or e-commerce promotions, knowing your upfront spend can guide bidding strategies, scheduling, and creative rotations.

Industry Benchmarks for Daily Google Ads Budgets

While budgets vary significantly by industry and goal, here’s a quick overview of typical daily Google Ads budget ranges:

Note: These ranges are illustrative. Your actual budget should consider click costs, desired reach, conversion goals, and the level of competition.

Practical Example

Scenario:

You’re running a Google Ads campaign with a daily budget of ₹2,500 for 30 days.

Calculation:

Google Ads Budget = ₹2,500 × 30 = ₹75,000

Interpretation:

You’ll need to allocate ₹75,000 to cover the duration of your campaign. This can now be compared with projected conversions, CPA, and ROI.

Tips for Effective Budgeting

• Start Small, Scale Smart: Begin with a conservative daily budget and increase as performance stabilises.

• Use Campaign Experiments: Test multiple versions without overcommitting spend.

• Monitor Performance Daily: Track CPC, CTR, and CPA to adjust bids and daily limits.

• Schedule Ads Wisely: Run ads during high-converting hours using dayparting.

• Keep Retargeting Separate: Allocate distinct budgets for remarketing campaigns.