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Tip: Regularly assess your keywords to ensure optimal allocation of your SEO resources.
This calculator clearly illustrates how individual keywords contribute to revenue from the investment made. A positive SEO Keyword ROI indicates a profitable keyword, while a negative ROI suggests a need for strategy adjustment.
Note: For a broader analysis of your SEO investments, consider using our SEO ROI Calculator.
Industry | Typical SEO Keyword ROI (%) |
E-commerce | 200% – 500% |
SaaS / B2B Services | 300% – 700% |
Financial Services | 400% – 800% |
Local Businesses | 150% – 300% |
Educational Platforms | 250% – 600% |
Note: Actual ROI depends on factors such as keyword difficulty, content quality, user intent match, and the effectiveness of the conversion funnel.
Scenario:
A company targets the keyword “digital marketing services.”
The keyword yields a 400% ROI, with each click costing ₹20 and generating ₹100 in revenue, indicating a highly profitable keyword.
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Answers to Frequently Asked Questions
SEO Keyword ROI measures the return on investment for individual keywords by comparing the revenue generated to the costs incurred.
ROI (%) = (Net Profit / Total Investment) × 100.
A negative ROI suggests that the keyword costs more than it’s earning, indicating a need to reassess your strategy for that keyword.
Enhance the quality of your content, optimize landing pages, and ensure that the keyword aligns with user intent to improve conversions.
The reliability of ROI estimates depends on the accuracy of input data. Regular updates and monitoring of keyword performance will enhance accuracy over time.
Yes, this calculator can be used across various industries to assess the profitability of targeted keywords.
You can input data for different keywords individually to compare their return on investment (ROI) and make informed decisions.
Regular assessments, such as monthly or quarterly, can help you stay informed about your keyword performance and adjust strategies as needed.