Repeat Purchase Rate Calculator

The number of customers who have made multiple purchases in a certain time period is known as the repurchase rate (also known as the repeat buy rate). Every brand must monitor the repurchase rate in order to evaluate the effectiveness of its marketing and customer retention strategies.
You may determine how many repeat customers you have by looking at your repeat purchase rate, which compares the proportion of customers that made multiple purchases over a specified time frame to your total customer base. How many repeat consumers made purchases during a predetermined time period is considered the retention rate.

Here’s the formula for the rate of repurchase –
The calculation of the repeat purchase rate accounts for repeat customer purchases divided by all website purchases for a specified time period.

For instance, if you have 100 customers and 23 of them have made multiple purchases, your repeat customer rate would be 23 percent.

Monitoring the repeat rate on a daily, weekly, or monthly basis can show whether your attempts to increase client loyalty are successful.

This easy-to-use Repeat Purchase Rate Calculator will help you find the percentage of repeat customers.

Why is it important to Calculate Repeat Purchase Rate?
  • This metric is influenced by your attempts at customer retention and is a convenient measure of customer loyalty.
  • It tells you what proportion of your present client base has returned to shop again.
  • Repeat customers are more likely to increase your revenue and buy new products, thus it is important to focus on Repeat Purchase Rate.
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FAQ

Answers to Frequently Asked Questions

What is Repeat Purchase Rate?

It is an indication of how many repeat clients you have by looking at your repeat purchase rate, which, as was previously discussed, calculates the proportion of customers that made multiple purchases over a specified time period compared to your total customer base. How many repeat consumers made purchases during a predetermined time period is considered the retention rate.

What factors influence repeat business?

The percentage of your consumers that make additional purchases is your repeat purchase rate. This may also be referred to as your rate of repeat business, reorders, or even customer retention. Your repeat purchase rate will always fall between 0% and 100%, with larger numbers being better.

How is the repetition rate determined?

Divide the number of repeat customers by the total number of customers to find the repeat customer rate, then multiply the result by 100 to get the percentage. There are several different time frames that can be used to calculate this, including daily, weekly, or monthly.

Why is it crucial for businesses to get repeat business?

Repeat business generates higher profits. Repeat consumers typically spend more money and are more inclined to try new products than new customers. To see their earnings grow over time, businesses should consequently seek to develop a consumer base that has faith in and loyalty to their brand.

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