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DownloadAnswers to Frequently Asked Questions
It is an indication of how many repeat clients you have by looking at your repeat purchase rate, which, as was previously discussed, calculates the proportion of customers that made multiple purchases over a specified time period compared to your total customer base. How many repeat consumers made purchases during a predetermined time period is considered the retention rate.
The percentage of your consumers that make additional purchases is your repeat purchase rate. This may also be referred to as your rate of repeat business, reorders, or even customer retention. Your repeat purchase rate will always fall between 0% and 100%, with larger numbers being better.
Divide the number of repeat customers by the total number of customers to find the repeat customer rate, then multiply the result by 100 to get the percentage. There are several different time frames that can be used to calculate this, including daily, weekly, or monthly.
Repeat business generates higher profits. Repeat consumers typically spend more money and are more inclined to try new products than new customers. To see their earnings grow over time, businesses should consequently seek to develop a consumer base that has faith in and loyalty to their brand.
