Organic Growth Rate Calculator

How to Use the Calculator – Step-by-Step

1. Enter Previous Organic Users:
   Input how many users your site or product acquired organically in the earlier period.

2. Enter New Organic Users:
   Input the current period’s organic users.

3. Define the Time Period (Months):
   Indicate the number of months between the two user metrics.

4. Click ‘Calculate’:
   Instantly see your Organic Growth Rate and Monthly Growth Rate.

Tip: Revisit this tool monthly or quarterly to keep track of growth patterns and campaign impact.

Understanding Your Organic Growth Rate

The Organic Growth Rate reflects your company’s ability to increase revenue through its operations, without relying on external growth methods. A positive rate indicates successful internal strategies, while a negative rate may signal the need for operational improvements.

Note: For a more comprehensive analysis of your business growth, consider using our Year on Year Growth Calculator or Month on Month Growth Calculator.

Industry Benchmarks for Organic Growth Rate

Note: These ranges represent healthy growth rates driven by organic (non-paid) channels, including SEO, content marketing, referrals, product-led growth, and community engagement. Actual performance may vary based on stage, market conditions, and strategy.

Practical Example

Scenario:

A company had a revenue of ₹1,000,000 in the previous year and ₹1,200,000 in the current year.

Calculation:

• Organic Growth Rate (%):
  ((₹1,200,000 – ₹1,000,000) / ₹1,000,000) × 100 = 20%

Interpretation:

The company achieved a 20% organic growth rate, demonstrating a healthy increase in revenue generated through its operations.

Tips to Enhance Organic Growth

• Improve Product/Service Quality:
  Deliver exceptional value to encourage repeat business and referrals.

• Optimize Marketing Strategies:
  Focus on cost-effective marketing channels that drive organic traffic and conversions.

• Enhance Customer Experience:
  Deliver exceptional customer service to foster loyalty and minimize churn.

• Invest in Employee Development:
  Empower your team with training and resources to boost productivity and innovation.