Revenue Per Visitor Calculator

Simply divide the total revenue made during a specified period by the number of visitors during that same period to determine RPV. Let’s consider the scenario of earning ₹10,000 in April and receiving 5,000 visitors in the same month. You would pay ₹2 (or ₹10,000/5,000) as your RPV for April. Try this hassle free Revenue per visitor calculator to keep track of you acquisition strategy.

Revenue per visitor is computed by dividing the entire revenue in a given time period by the overall number of visitors,
A simple formula you can use is as follows:

Total Revenue / Total Site Visitors = Revenue Per Visitor

To improve the accuracy of the metric, think about employing unique visitors rather than total traffic when computing RPV.

Think about it: your RPV would be ₹100 if your revenue was ₹10,000 and you had 100 visits. Your RPV would be far greater, though, if only 25 of those visitors were distinct. This modification can have an effect on your marketing plan and campaign ROI.

The majority of visitors don’t convert on their first visit, in actuality. Using unique visitors as opposed to total traffic gives you a more realistic picture of how well your business is doing.

Understanding the value you are receiving from your site traffic is the main objective of value per visit. Value per visit is determined by dividing the overall value created by the number of visitors, and it is closely related to interactions per visit.