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In the age of Instagram shops, Reels and and Facebook carousel ads – it may seem pointless to focus on things like SEO if you run an ecommerce website. But the fact of the matter is, SEO is actually a tool that can be easily executed – and will bring you returns, if done right.
The best SEO strategy for ecommerce website involves a good combination of keyword research, targeting the right keywords, and both on-page and off-page SEO tactics. While social media requires you to create a campaign, make creatives, shoot videos and target specific personas, SEO requires dedicated and steady upfront effort over a period of time. But, once you rank for those keywords and searches, you can make regular sales and become the top choice, thanks to the best SEO strategy for ecommerce website you have put in place.
Here’s a rundown of some of the SEO best practices for e-commerce you should employ to boost visibility and conversions for your store.
Keyword researchYou need to create a keyword strategy based on search volume, keyword difficulty and search intent. There are millions of sites – so you need to focus on ways to get discovered by people with the right search intent. Use tools like Ahrefs to gather data on the keywords you have picked. Tools like Google Analytics and Moz Keyword Explorer are also helpful to gather data. And use Google KW Planner to uncover the approximate search volumes and CPC to determine buyer intent. You also need to ensure you are specific and actionable with your keywords. This is part of creating the best SEO strategy for ecommerce website.
It doesn’t get bigger or better than Amazon when it comes to the sheer volume of products listed on any single site, so it makes sense to learn a thing or two about the best SEO strategy for ecommerce website from the retail giant. Amazon is a literal goldmine for high buyer intent keywords. To search for useful keywords on Amazon, start typing in your seed keyword. Then, look at the autofill suggestions that Amazon spills out – these are all keyword ideas related to your product or service that you can use for later and mine in Google.
Your product descriptions are another section of your ecommerce website you shouldn’t ignore. Have the basics in place – price, photo, alt text, title etc – but use the space for a detailed description to add keyword-rich information about the product that your audience may be searching for. A well-crafted description will entice the shopper – and search engines! Include information and text that customers will find useful. And then, optimise by doing further keyword research to understand the intent behind each keyword.
Then, divide those keywords into informational keywords (great for blog posts) and purchase intent keywords (ideal for product descriptions and to drive conversions). This is one of the best SEO strategy for ecommerce website.
Don’t ignore one of the best SEO strategy for ecommerce website: off-page SEO. This includes activities done away from the website, in an attempt to increase the ecommerce website’s rankings. Some of the more common off-page SEO activities include building backlinks, encouraging branded searches, and boosting engagement and shares on social media.
Backlinks are a type of ranking signal that Google uses to figure out whether you deserve to be in the SERPs. The more backlinks you receive from high-quality sites, the more authoritative your site is to Google.
The good news is, generating backlinks for ecommerce sites isn’t all that hard. Guest posting on blogs related to your niche is a fun, easy white-hat tactic to build links and readership. You can also try to write for product review blogs and websites. Simply email the founders/publishers of those blogs, and ask if you can write a few promotional guest posts for a few. And be sure to include images!
When your ecommerce website is recommended to the audience by reliable, authentic sources, it is one of the best SEO strategy for ecommerce website conversions and traffic.
Why do people visit an e-commerce website? Because you have something they need – and they have the intent to purchase it, at some point. Your technical SEO needs to be clean and sound, and move beyond sitemaps and correct meta tags. If the internal linking if off, if there are redirects, if the URLs are long and complicated – you’re not on the right path. The best SEO strategy for ecommerce website includes technical SEO.
Inserting canonical tags and refining your homepage internal links for the right content can improve technical SEO and steer people in the right direction.
You also need to have tidy URLs: short, keyword-rich URLs that don’t run a mile long with sitename/category/subcategory/product/productname/productnumber. Phew! That’s way too long, will likely confuse Google, and dilute any impact keywords may have on your URL.
Keep your URLs short and with a 1 to word description for the category, followed by the sub category and then product. For example:
When your URLs are easily read by shoppers and search engines, it’s a win-win for all.
In conclusion – SEO can level up your e-commerce game, big time. With the right keywords, product descriptions that click on an emotional and search-intent level, sound page structure and some effort with backlinks, SEO can bring you long-term gains and a regular inflow of new customers. So take these tips on the best SEO strategy for ecommerce website and start today!
Some of the best SEO tools out there include Google Analytics, Google Search Console, Google My Business, SEO Site Checkup, Google PageSpeed Insights, Google Structured Data Testing Tool, Google Keyword Planner and Google Tag Assistant. Other great tools include Ahrefs, SEMrush, KWFinder, Moz Pro, Ubersuggest, Screaming Frog, WooRank and SEOquake. These tools can help you build the best SEO strategy for ecommerce website.
In one word: YES! Whether you look it up on a blog or approach an SEO agency for ecommerce, they can both attest to the fact that SEO can boost your chances of getting discovered and boosting conversions. You need to figure out your best SEO strategy for ecommerce website, because the numbers don’t lie: statistics indicate that 44% of people start their online shopping journey with a Google search. And 37.5% of all traffic to ecommerce sites comes from search engines – more than via social media. If you want to get more traffic and sales to your ecommerce website, then sound on-page SEO and some well-planned off page SEO for ecommerce is a critical first step to gaining the right customers.
Ecommerce search can be improved with a combination of on-page SEO, off-page SEO and an intuitive search interface within the website. Helpful text within the search box – similar to what Amazon does – for example, “search for products, categories or brands” should appear in the box to guide the user. The box should also be populated with past search queries. And of course, the placement of the box where users can easily find it is important. This is among the best SEO strategy for ecommerce website.
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