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We often come across unique situations with our clients requiring solutions customized to their line of business. Let’s take a look at a couple of case studies that indicate the challenges posed before us and the practicable solutions we came up with.

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Fractional CMO Services for Growth-Stage Brands

Part-time CMO. Full-time strategic clarity.
upGrowth’s Fractional CMO model gives you senior-level marketing leadership, growth roadmaps, and campaign oversight—without the cost or delay of hiring full-time.

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How we transformed the brand?
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Let's Talk Growth

Key Features of Fractional CMO Services



Embedded Growth Leadership

We operate as your part-time CMO—guiding strategy, campaign planning, and team alignment for consistent, scalable growth.

Funnel & Channel Diagnostics

Deep-dive audits into your customer journey, paid/organic performance, and lifecycle gaps to identify what’s working—and what’s not.

Strategic Roadmap Development

We build clear 30–90 day marketing plans including messaging, offers, campaign priorities, and execution timelines.

KPI Planning & Performance Reviews

We define measurable growth goals and lead regular review sessions to ensure your marketing stays accountable and ROI-driven.

Cross-Channel Budget & Channel Planning

Get smart budget allocation and channel mix strategy based on your goals, audience, and product stage

Access to Frameworks, Templates & SOPs

Accelerate execution with our ready-to-use growth systems—content calendars, ad frameworks, reporting templates, and more

Our Fractional CMO Process



Discovery & Audit

We begin by analyzing your funnel, performance data, customer journey, and team structure to uncover gaps, friction, and opportunities.

Strategic Roadmap Creation

You get a focused 30–90 day growth plan—covering channels, messaging, budgets, KPIs, and test cycles.

Collaborative Execution Oversight

We work closely with your internal team or freelancers to guide campaign setup, creative direction, and launch priorities.

KPI Monitoring & Review

Regular check-ins help us evaluate what’s working, identify performance leaks, and iterate toward goals.

Strategic Adjustments & System Setup

As markets shift, we evolve your roadmap—and equip your team with templates, processes, and scorecards for self-sustained growth.

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Fractional CMO Engagement Models

Choose the model that best fits your growth stage, team structure, and speed of execution.

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Fractional CMO Retainer

An embedded growth partner leading your marketing strategy, planning, and performance reviews. Includes weekly/biweekly calls, audits, roadmap planning, KPI setup, Slack/email access, and execution oversight.

Best For: Funded startups, scaling brands, lean teams

Time Commitment: ~6–8 hrs/month

Fractional CMO Strategy Sprint

A fast-track sprint to realign your funnel, sharpen messaging, and launch with clarity. Includes audits, GTM workshops, campaign prioritization, and a 90-day growth plan.

Best For: Startups, pivots, or teams needing fast strategic clarity

Time Commitment: 3–5 days (remote)

CMO-on-Call

Ideal for teams needing senior guidance. Includes 2 monthly strategy sessions, campaign feedback, ad reviews, Slack/email support, and templates/SOPs for execution.

Best For: In-house teams, freelance setups, or founder-led marketing

Time Commitment: 2–4 hrs/month

Why Choose upGrowth for Fractional CMO Services?

 

  • Execution-Ready Strategy
    We don’t hand over generic decks. You get clear roadmaps and real-time direction built for implementation.
  • Senior Growth Marketers, Not Just Advisors
    All engagements are led by cross-functional growth experts with experience in D2C, SaaS, and B2B—offering leadership without the hiring overhead.
  • Aligned to Business Outcomes
    We prioritize KPIs that matter: CAC, LTV, retention, ROAS—not vanity metrics.
  • Repeatable Systems
    From testing frameworks to content calendars—you gain processes that improve internal clarity and speed.
  • Scales With You
    Whether you’re testing PMF, preparing for scale, or stabilizing post-funding—we flex our involvement to suit your journey.


Schedule a free strategy session to see if a Fractional CMO is the right fit.

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Testimonial

uG Consultants

At upGrowth, we are committed to staying at the forefront of the ever-evolving marketing landscape. Our Growth Consultants are a valuable resource for businesses seeking to enhance their marketing strategies. Highly skilled in their respective fields, our Growth Consultants have a wealth of experience working with a variety of clients. We believe that by bringing together a diverse group of experts, we can offer our clients the best solutions to help their businesses grow.

Our Roster Of Thriving, Happy Clients

FAQs

How do I choose the right model?

If you need deep strategic involvement, the Fractional CMO Retainer offers full leadership. For a quick plan, the Growth Sprint gives you clarity in 5 days. If you just need light-touch direction, go with CMO-on-Call.

Will upGrowth help execute the plan too?

Yes. While our CMO services focus on strategy, you can plug into our SEO, paid, and content execution teams as needed—ensuring strategy and implementation are tightly aligned.

What exactly do I get from a Growth Sprint?

You get a 90-day growth plan, full funnel audit, campaign matrix, ICP/messaging refinement, and execution-ready roadmap—delivered in under a week.

Who leads the sessions?

All engagements are led by senior strategists with deep experience across performance, brand, and growth systems—like having your own part-time CMO.

How much involvement is needed from my team?

Sprints require 3–5 days of availability. Retainer and Advisor models need ~2–6 hours/month via strategy calls and async collaboration. Minimal prep needed on your end.

What are the key components of upGrowth’s AI-Driven Growth Strategy?

Both. Startups benefit most from the Growth Sprint. Growth-stage brands (post-Seed/Series A) often prefer the Fractional CMO or Advisor models for more hands-on leadership.

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