Skylane is a US based ecommerce website that provides worldwide shipping for a range of products, including home decor, office and kitchen essentials, fashion and more.
Using humour to capture the attention of the audience, Skylane has chosen their product cleverly in their Facebook Ad. Their Leo Christmas Sweater features a printed laughing image of Leonardo DiCaprio from his movie Django Unchained, which has gone viral widely on social media as a meme. Using this image has created a huge impact on the audience and helped the brand gain ample results in their sponsored Ad.
The ad includes the product picture, which has prompted higher engagement levels
The platform the product is available is linked directly and clearly visible, making it viewer friendly