Every marketing hire impacts your business trajectory. Our curated knowledge base equips decision-makers with expert-crafted questions to evaluate potential marketing partners across all specializations.
Browse our curated collection of questions organized by marketing specialties to find the perfect evaluation framework.
Preview some of our most effective questions that help you evaluate marketing talent with precision.
Understand the metrics used to measure success—traffic, engagement, lead generation, and conversions.
A content marketer should demonstrate how they blend SEO strategies with user-centric content to drive organic growth.
Ask how they identify topics, map user journeys, and align content with business objectives.
Explore how they plan, schedule, and repurpose content for social media, blogs, newsletters, etc.
Request past case studies or results to understand their content execution.
Our team of senior marketing consultants has developed these question frameworks based on 10+ years of experience across multiple industries. Each question is designed to uncover specific competencies, potential red flags, and compatibility indicators that determine marketing success.
of businesses report making at least one poor marketing hire
underperform on marketing goals due to misaligned expertise
of successful partnerships began with structured evaluation
“The right questions asked during evaluation can predict the success of a marketing partnership with surprising accuracy.”
Finding marketing talent with relevant industry experience dramatically improves outcomes. Explore additional considerations for your specific sector:
Beyond asking the right questions, let us help you implement winning marketing strategies tailored to your role: