Growth isn’t just traffic, it’s balance. We help you acquire the right mix of sellers and buyers to improve liquidity and fulfilment rates on both ends.
In C2B, quality assurance is a concern. We position your platform with trust-building campaigns, reviews, and content that addresses friction early in the journey.
Many C2B interactions are location-based, such as buyback, resale, or freelance services. We optimise for regional SEO, GMB, and city-level campaign segmentation.
Users often list once and never return. We build retention loops through automation, referrals, and content journeys that encourage long-term platform use.
At upGrowth, we help C2B marketplaces grow sustainably by optimising both supply and demand flows. Our strategies are rooted in performance data, user behavior, and conversion science.
We use machine learning signals to segment users by purpose, sellers vs. buyers, and tailor acquisition campaigns accordingly.
We reduce drop-offs by improving listing flows, ad onboarding journeys, and conversion steps for both supply and demand.
We constantly track CPL, cost per listing, lead-to-conversion ratios, and seller quality metrics to improve ROAS.
We apply comprehensive c2b ecommerce marketing strategies, making us one of the most effective agents to work with. We analyse your products in relation to your target demographic and geographic location in order to craft a marketing message that makes the appropriate impression at the right time and at the right touchpoint.
We go beyond search algorithms at upGrowth and delve deeper into your brand’s concept and purpose. We get to know what you stand for, who your ideal customer avatar is, and what they’re seeking for, so we can extract the data that will help you develop.
Are you ready for your business growth journey?
upGrowth offers a comprehensive suite of digital marketing services for C2B platforms, designed to increase liquidity, improve search performance, and drive repeat usage.
Uncover what similar platforms rank for, and where you can outrank them with content, listings, or category-specific optimisation.
Get your platform featured in tech, marketplace, and consumer media to boost backlinks and user trust.
We improve category indexing, fix crawl issues, and optimise platform architecture for high-volume, transactional queries.
Build content around buyer safety, seller tips, listing hacks, and use-case stories that educate and attract users.
Acquire high-quality links from relevant blogs, directories, and category-specific media to boost search authority.
Update outdated category pages, blog content, or user guides with better keywords, examples, and CTAs.
Help you structure, define and attain your goal + value
Based on your budget and timeframe, target, attract, and assist in the conversion of the suitable leads.
Position your brand as a leading brand in your industry by building relationships + trust
Help you reach out to a broader audience on the right social media platforms
We build SEO strategies around high-intent keywords for your platform’s categories (e.g., sell my laptop, freelance writing gigs, second-hand furniture near me).
For C2B platforms with regional targeting, we build city-level campaigns with tailored creatives, pricing, and buyer signals.
We help implement referral programs and content-led community initiatives that drive organic growth and brand trust.
We use automation to bring back listers, re-engage buyers, and close stalled platform transactions with nudges or offers.
We do the groundwork and identify the roadblocks – so that you can reach the relevant audience and maximise your ROI with minimum effort.
We’ve worked with resale, freelance, buyback, and service marketplaces. We customise strategies based on platform model and user journey structure.
Yes, we run parallel campaigns for seller acquisition and buyer conversion, optimised separately and cross-connected via funnel automation.
We use referral systems, geo-targeted campaigns, and category-specific launches to seed the first few hundred users and listings.
SEO is crucial, especially for category discoverability. From “sell your used bike” to “freelance design jobs,” search traffic is high-intent and scalable.
Yes. We audit and optimise platform UI/UX, onboarding flows, and in-platform CTAs to reduce drop-offs and improve listing or purchase completion rates.