Transparent Growth Measurement (NPS)

Digital Marketing for C2B eCommerce Brands

In the C2B (Consumer-to-Business) eCommerce model, users are the suppliers and platforms must master both sides of the marketplace. From acquiring quality listings to attracting serious buyers, growth depends on trust, UX, and precise targeting. At upGrowth, we help C2B brands scale with AI-powered strategies that improve user acquisition, boost platform liquidity, and drive marketplace growth.

Challenges Faced by C2B eCommerce Platforms

Balancing Seller and Buyer Acquisition

Growth isn’t just traffic, it’s balance. We help you acquire the right mix of sellers and buyers to improve liquidity and fulfilment rates on both ends.

Building Trust in a User-Supplied Ecosystem

In C2B, quality assurance is a concern. We position your platform with trust-building campaigns, reviews, and content that addresses friction early in the journey.

Optimising for Hyperlocal Discovery

Many C2B interactions are location-based, such as buyback, resale, or freelance services. We optimise for regional SEO, GMB, and city-level campaign segmentation.

Driving Repeat Use and Retention

Users often list once and never return. We build retention loops through automation, referrals, and content journeys that encourage long-term platform use.

Our Solution for C2B eCommerce Marketing

At upGrowth, we help C2B marketplaces grow sustainably by optimising both supply and demand flows. Our strategies are rooted in performance data, user behavior, and conversion science.

  • 01AI-Based User Intent Targeting

    We use machine learning signals to segment users by purpose, sellers vs. buyers, and tailor acquisition campaigns accordingly.

  • 02Funnel Optimisation for Listings and Leads

    We reduce drop-offs by improving listing flows, ad onboarding journeys, and conversion steps for both supply and demand.

  • 03Real-Time Campaign Optimisation

    We constantly track CPL, cost per listing, lead-to-conversion ratios, and seller quality metrics to improve ROAS.

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A 360-Degree Approach

We apply comprehensive c2b ecommerce marketing strategies, making us one of the most effective agents to work with. We analyse your products in relation to your target demographic and geographic location in order to craft a marketing message that makes the appropriate impression at the right time and at the right touchpoint.

We go beyond search algorithms at upGrowth and delve deeper into your brand’s concept and purpose. We get to know what you stand for, who your ideal customer avatar is, and what they’re seeking for, so we can extract the data that will help you develop.

Are you ready for your business growth journey?

Our Marketing Services for C2B eCommerce Platforms

upGrowth offers a comprehensive suite of digital marketing services for C2B platforms, designed to increase liquidity, improve search performance, and drive repeat usage.

SEO Competitor Analysis

Uncover what similar platforms rank for, and where you can outrank them with content, listings, or category-specific optimisation.

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Digital PR Services

Get your platform featured in tech, marketplace, and consumer media to boost backlinks and user trust.

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SEO Consultancy Services

We improve category indexing, fix crawl issues, and optimise platform architecture for high-volume, transactional queries.

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Content Marketing Strategy Services

Build content around buyer safety, seller tips, listing hacks, and use-case stories that educate and attract users.

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Link Building Services

Acquire high-quality links from relevant blogs, directories, and category-specific media to boost search authority.

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Content Optimization Services

Update outdated category pages, blog content, or user guides with better keywords, examples, and CTAs.

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Sectors We Serve:

Our Roster Of Thriving, Happy Clients

Choose Your Objective:

Build Your Brand

Help you structure, define and attain your goal + value

Generate More Leads

Based on your budget and timeframe, target, attract, and assist in the conversion of the suitable leads.

Establish Credibility

Position your brand as a leading brand in your industry by building relationships + trust

Gain Visibility

Help you reach out to a broader audience on the right social media platforms

Marketing Strategy for C2B eCommerce Businesses

Keyword Mapping for Marketplace Categories

We build SEO strategies around high-intent keywords for your platform’s categories (e.g., sell my laptop, freelance writing gigs, second-hand furniture near me).

Localised Campaign Rollouts

For C2B platforms with regional targeting, we build city-level campaigns with tailored creatives, pricing, and buyer signals.

Community Building & Referrals

We help implement referral programs and content-led community initiatives that drive organic growth and brand trust.

Automated Retargeting for Lapsed Users

We use automation to bring back listers, re-engage buyers, and close stalled platform transactions with nudges or offers.

We do the groundwork and identify the roadblocks – so that you can reach the relevant audience and maximise your ROI with minimum effort.

Testimonials

FAQs

What types of C2B platforms do you work with?

We’ve worked with resale, freelance, buyback, and service marketplaces. We customise strategies based on platform model and user journey structure.

Can you support user acquisition on both sides of the marketplace?

Yes, we run parallel campaigns for seller acquisition and buyer conversion, optimised separately and cross-connected via funnel automation.

How do you help new platforms build initial traction?

We use referral systems, geo-targeted campaigns, and category-specific launches to seed the first few hundred users and listings.

What role does SEO play in C2B platforms?

SEO is crucial, especially for category discoverability. From “sell your used bike” to “freelance design jobs,” search traffic is high-intent and scalable.

Do you help with platform-specific conversion journeys?

Yes. We audit and optimise platform UI/UX, onboarding flows, and in-platform CTAs to reduce drop-offs and improve listing or purchase completion rates.

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