Transparent Growth Measurement (NPS)

Remarketing

Imagine you’re browsing a website for the perfect hiking boots, but get sidetracked and forget the store’s name. Later, while checking the weather forecast, you see an ad for those very same boots!  That’s the power of remarketing, a nifty tool for advertisers.  

This online advertising strategy is a Google Display entity.  With remarketing, advertisers can show targeted ads to people who have already visited their website. This gentle reminder can help re-engage potential customers who might be interested but need a little nudge to come back and complete their purchase.

Creating high-quality content on your website is a great way to attract visitors, but remarketing can help keep your brand top-of-mind. By showing relevant ads to past visitors, you can increase the chances of turning them into loyal customers. So next time you see an ad that seems eerily familiar, it might be a sign that remarketing is working its magic!

 

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References

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Engage and Learn in the Remarketing Quiz by upGrowth

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Weekly Digital Marketing Updates with upGrowth

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