Transparent Growth Measurement (NPS)

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Ever wonder what makes an article truly stand out on Discover? The secret often lies in E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. This framework helps Discover evaluate the quality of content. Consider the difference between a financial advice blog written by a seasoned investor with years of real-world experience and a certified expert, versus one offering superficial tips – that’s where E-E-A-T comes into play.


Incorporating E-E-A-T benefits both content creators and users. Creators who leverage both their personal experience and professional expertise are more likely to engage a broader audience. Meanwhile, users gain confidence knowing they’re accessing content that’s not only reliable and accurate but also enriched by real-world insights.


When you’re ready to publish your next piece, think about how you can showcase your E-E-A-T. Share personal anecdotes that reinforce your points, back up your claims with solid evidence, and focus on building a trustworthy relationship with your audience. By embracing E-E-A-T, you elevate your content from good to exceptional, enhancing your visibility and impact on Discover.

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