Healthcare Marketing ROI Calculator

It’s a tool that helps you measure your healthcare marketing campaigns’ return on investment (ROI) by calculating the profit generated compared to the costs invested.

Our calculator uses a simple formula to calculate your ROI:

ROI = (TR – MSC) / MIC

Where:

TR: Total revenue generated by the marketing campaign

MSC: Money spent on the campaign (e.g., advertising costs, agency fees)

MIC: Money invested in the campaign (e.g., website development, content creation)

No, our current calculator requires individual campaign data for accurate results. However, you can compare ROIs from different campaigns side-by-side to understand their relative performance

Accuracy depends on accurate input data, including revenue figures, campaign costs, and attributing conversions correctly. External factors like market trends and competitor activity can also influence overall results.

Targeting the right audience, using effective channels, tracking and analyzing data, and optimizing campaigns based on insights can all boost your ROI.

No, the calculator is entirely free to use!

While focusing on digital channels, the calculator’s principles can be applied to traditional marketing with adjustments for cost and revenue attribution methods.

A positive ROI indicates a profitable campaign. Compare your results to industry benchmarks and track ROI over time to measure progress and identify areas for improvement.

Here’s an Example:

Imagine you run a successful SEO campaign that generates $76,000 in new patient revenue. The campaign cost you $4,600 in ad spend and $10,000 in website optimization and content creation. Using the formula:

ROI = (76,000 – 4,600) / 10,000 = 7.14%

This indicates a 7.14% return on investment for your healthcare marketing campaign