Transparent Growth Measurement (NPS)

Ad Impressions

Ad Impression is a key metric and a Google Display entity within Google Ads that tells you exactly how many times your ad has been displayed across the web. 

Imagine having a counter that clicks every time your ad appears on a website or app – that’s essentially what Ad Impressions do. By tracking this metric, you can gain valuable insights into the reach of your campaign and how many potential customers might have seen your message.

While Ad Impressions are a great starting point, they don’t tell the whole story. The real magic happens when someone interacts with your ad, like clicking on it or visiting your website. That’s where other metrics, like Click-Through Rate (CTR), come into play. But for understanding how many eyeballs your ad has grabbed, Ad Impressions are your trusty guide!

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