Transparent Growth Measurement (NPS)

Frequency Capping

Frequency Capping is a feature within the Google Display Network that allows advertisers to limit the number of times a specific ad is shown to the same person. This helps prevent ad fatigue, where users become disinterested or annoyed by seeing the same ad repeatedly. It is a Google Display entity designed to enhance user experience and improve ad effectiveness.

By implementing Frequency Capping, marketers can ensure their campaigns remain fresh and engaging to their target audience. This strategy not only helps in maintaining a positive brand perception but also optimizes the impact of ad spend by avoiding overexposure. As a Google Display entity, Frequency Capping is crucial for maintaining the balance between visibility and user satisfaction in advertising campaigns.

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