Transparent Growth Measurement (NPS)

Content Expiry

Content Expiry in Google Discover refers to the duration that content remains visible and relevant in the Discover feed. This aspect is critical for publishers to understand as it influences how long their articles and media can engage users before being refreshed for newer content. As a Google Discover entity, Content Expiry helps maintain a dynamic and up-to-date feed, ensuring that users receive the most timely and pertinent information.

Understanding the mechanics of Content Expiry allows publishers to strategically time their content releases to maximize visibility and engagement. By aligning content publication with peak user activity times, publishers can effectively increase the chances that their articles capture attention. As part of the Google Discover ecosystem, managing Content Expiry is essential for maintaining a vibrant and engaging user experience, keeping the content flow fresh and relevant.

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