Transparent Growth Measurement (NPS)

Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA) is a performance-based advertising model used widely in digital marketing. In this model, advertisers pay only when a specific action, such as a sale, sign-up, or another conversion event, is completed. This is a Google Display entity, emphasizing the efficiency of spending by directly linking costs to the outcome of ads.

The CPA model is highly favored by businesses focused on maximizing the return on their marketing investments. It allows advertisers to manage their budgets effectively, ensuring that they only pay when their advertising leads to a tangible result. As a Google Display entity, CPA helps marketers optimize their campaigns for better performance and increased accountability in advertising spend.

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