Patient Acquisition Cost Calculator

It’s a tool that helps you calculate the cost of acquiring new patients by factoring in your marketing spend and the number of patients acquired. It provides a quick snapshot of your marketing efficiency.

No, the basic calculator doesn’t. However, consider using LTV/CAC ratio to understand if acquired patients generate enough revenue to justify the cost.

Regularly! Ideally, quarterly or monthly to track trends and measure the effectiveness of marketing campaigns.

Targeted marketing: Reach the right patients on relevant channels.
Optimize website and online presence: Make it easy for patients to find and contact you.
Leverage referrals and positive patient reviews.
Explore cost-effective marketing channels like social media and content marketing.

Compare your PAC to industry benchmarks and your LTV/CAC ratio. If PAC is significantly higher than benchmarks or LTV doesn’t justify the cost, it’s likely too high.

Yes, the basic formula applies, but specific costs and benchmarks may vary depending on your specialty and target audience.

Retaining existing patients is cheaper than acquiring new ones. Focus on patient satisfaction and loyalty programs to reduce overall acquisition costs.

Indirectly. Satisfied patients are more likely to recommend your practice, reducing acquisition costs through referrals.

Yes, but they vary by specialty and location. Research industry reports or consult marketing experts for specific benchmarks relevant to your practice.

It’s simple! Just enter two key figures:
Sales and Marketing Cost (SMC): This includes all expenses related to attracting new patients, such as advertising, website development, marketing materials, staff salaries, and agency fees.
Number of New Patients (NNP): This is the total number of new patients acquired within a specific timeframe (e.g., month, quarter, year).

Our calculator will instantly reveal your PAC:
PAC = SMC / NNP

Example:
Imagine your practice spent ₹125,000 on marketing and sales in the last quarter, and you welcomed 100 new patients. Your PAC would be:

PAC = ₹125,000 / 100 patients = ₹125 per patient