Transparent Growth Measurement (NPS)

Patient Acquisition Cost Calculator

Measure Your Healthcare Marketing Efficiency

The Patient Acquisition Cost (PAC) Calculator helps healthcare providers understand how much it costs to acquire a new patient through marketing and outreach efforts. Whether you’re running digital ads, offline promotions, or referral programs, this tool gives a clear cost-per-patient figure to assess marketing ROI and optimise future spend.

Why Use This Calculator?

 

  • Track Marketing ROI

Understand exactly how much you’re spending to acquire each new patient across different channels.

  • Optimise Budget Allocation

Identify high-performing campaigns and reduce spend on low-conversion activities.

  • Make Data-Driven Decisions

Use acquisition cost insights to fine-tune messaging, targeting, and patient outreach strategies.

  • Improve Healthcare Access

Lowering acquisition costs helps clinics and hospitals serve more patients without increasing budgets.

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Why these 7 metrics are significant for your business and should be measured at regular intervals?

How to Use the Calculator – Step-by-Step

 

  1. Enter Total Marketing Spend
    Input the complete marketing expenditure for the chosen period, including digital ads, events, agency fees, or offline promotions.

  2. Enter Number of New Patients Acquired
    Input the number of unique patients acquired through these marketing activities.

  3. Click ‘Calculate’
    Instantly get the Patient Acquisition Cost to understand how much it costs to bring in one new patient.

 

Tip: Use this calculator regularly to compare acquisition costs across campaigns, channels, and seasons to maximise return on marketing investment.

 

Understanding Patient Acquisition Cost

 

Patient Acquisition Cost (PAC) refers to the average amount a healthcare provider spends to acquire one new patient. It’s a key marketing metric that helps measure the effectiveness of outreach campaigns and optimise future spending.

 

This metric is especially valuable for private clinics, hospitals, dental practices, and wellness centres that invest in digital marketing, referrals, or offline promotions. By tracking PAC over time, providers can better allocate budgets and focus on high-conversion strategies.

 

Industry Benchmarks for Patient Acquisition Cost

 

Healthcare Segment Typical PAC Range
Dental Clinics ₹500 – ₹2,000 per patient
Multi-Speciality Hospitals ₹1,500 – ₹5,000 per patient
Diagnostic Labs ₹300 – ₹1,200 per patient
Physiotherapy Centres ₹400 – ₹1,500 per patient
Cosmetic/Aesthetic Clinics ₹2,000 – ₹6,000 per patient

 

Note: Actual costs vary depending on services offered, location, and the competitiveness of digital ad spaces.

 

Practical Example

 

Scenario:

 

A dermatology clinic spends ₹1,20,000 on Meta Ads, Google Ads, and offline promotions over 3 months and acquires 160 new patients during that time.

 

Calculation: Patient Acquisition Cost = ₹1,20,000 ÷ 160 = ₹750

 

Interpretation:

 

The clinic is spending ₹750 to acquire each new patient. This figure can now be used to benchmark against past campaigns or industry standards and guide future marketing budget decisions.

 

Tips to Use the Patient Acquisition Cost Effectively

 

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FAQs

Answers to Frequently Asked Questions

What is Patient Acquisition Cost?

Patient Acquisition Cost (PAC) is the average amount spent on marketing to acquire one new patient. It reflects how efficient your campaigns are in driving new consultations.

How is PAC calculated?

 PAC is calculated by dividing your total marketing spend by the number of new patients acquired during that period.

Can I include offline marketing in this calculation?

 Yes. Include both online (e.g., Google Ads) and offline (e.g., events, print ads) expenses for a complete view.

Should I track PAC separately for each channel?

 Absolutely. This helps identify which platforms deliver the most cost-effective patient conversions.

What’s a good PAC for my clinic?

 It depends on your margins and service type. For example, cosmetic clinics may afford higher PACs compared to diagnostic labs.

Does this calculator work for group practices or hospitals?

 Yes. Multi-location clinics and hospitals can use this tool by aggregating spend and acquisition across all units.

How often should I recalculate PAC?

 It’s ideal to monitor PAC monthly or quarterly, especially when campaigns, budgets, or patient volumes shift.

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