Goodreads: Navigating through the Digital Marketing Universe

To set the scene, you have signed up for a PPC campaign, added your payment information and possibly created a few ads, coming to grips with matching relevant keywords to the right campaign or ad group. The next thing that you do is to make these ads live. All this seems simple enough. But being […]

As a business owner, one decides to concentrate on SEO for bringing traffic on their website. So you optimize your website with an aim to get thousands of visitors on your website from search engines like Google, Yahoo and Bing. So you proceed towards keyword research and find a few keywords which are capable of […]

‘Speed’ a phenomenon that has been one of mankind’s oldest obsession. Speed is a necessary element in today’s fast-paced world. Every industry in today’s market is trying to outpace each other in terms of speed. So being fast is not only advantageous but also necessary for survival. This is also true for the fastest market […]

Introduction More than 20 years before, people would not have imagined seeing promotion ads across the internet. Initially, search engines like Google, Yahoo, Bing etc offered advertisers their services. Google’s stronghold in the search engine ads opened the door for other platforms to enter in the Ads world. This decade is dominated by social media. […]

Google Ads have now become the cornerstone for every digital marketer in the domain of internet marketing. According to Hubspot, 39% of internet users click on a sponsored ad because it shows a product they are interested in or because it sparks an interest in a product, they were not even aware of. If you are […]

Ever heard of coca cola? How about Ferrari? Tata? I am sure these names have widespread recognition in their own respective industries due to their superior traits these are what you would call brands or rather corporate brands the other side of this coin will be what we call personal brands. Want to transform your […]