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Anyone in the digital marketing world knows that Google’s updates and algorithms often are an integral part of formulating a strategy.
Each update and algorithm change makes work fun and challenging and keeps marketers and growth specialists like us on our toes, looking for better ways to grow our business and the digital footprint of the clients we work with.
For the last few years as a Google Strategic Partner Agency, upGrowth is lucky to gain insight, directly from the masters, through their workshops and events, which help us grow, and, in turn, help you grow when you work with us.
This year Nov 2021 upGrowth got to be a part of the IGAP (International Growth Agency Program) kickoff event that was held a few days ago — and it was a rewarding experience indeed!
International Expansion for Growth
As the pandemic has shown us, working remotely and across continents and timezones is doable, and expanding into territories beyond the familiar is necessary to grow and stay profitable.
As international growth becomes a key strategic objective for most businesses, IGAP demonstrates how the teams at Google can support the partner ecosystem in driving international expansion, for their clients and themselves.
The International Growth Agency Program (IGAP) is a global initiative with the core purpose of creating an ecosystem of agencies that partner with Google, to support businesses across verticals to achieve their international growth goals.
After running sessions in other regions (America, EMEA and China), Google launched the program in India this year.
The aim of the program is to give agencies (likes!) insight into the global scenario, and how we can help clients (like you!) expand and achieve International growth. The agenda included:
The event gave us great insights and perspective on pertinent issues related to doing business in a post-pandemic world, conducted by Google experts.
The event shed light on the importance of pursuing global business goals — and just how much influence the digital landscape can have on exports.
Digital will play a big role in influencing export demand — and agencies influence only a third of these revenues. So, a focus on creating value on a global scale is the way to go, for agencies and clients. And, Google can drive that expansion with proprietary data, premium partner insights and access to the Partners’ Network.
There was also a surge in engagement for certain topics on YouTube, for at-home activities and entertainment like:
Creating content properties and services to cater to these demands (all of which can be targeted to a global audience) can help you grow.
So, learning effective strategies to “go global” or “go home is key to long-term success.
The data speaks volumes, and it’s clear that moving into new markets is a must for brands. And, as agencies, we have to tap into that and bring our A-game!
The kick-off session highlighted the whys of going global.
Now, we’re getting set for the “how” of taking our clients global and catering to their expansion needs.
With the kickoff event over, we are looking forward to the next phases of IGAP: building skills and planning, engaging with our client base, understanding their needs and growing and going global with them.
We’ll keep you posted on how our IGAP journey is going in the months to come!
And when you are ready to take your business global, we’ll be ready to help you do it.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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