Goodreads: Navigating through the Digital Marketing Universe

It is this time of the year when expected newer beginnings are planned and dreamed of. Every business is in a fast-action mode to get things done so that biding adieu to the passing year is a happy affair. Digital marketing, too, follows suit. Our team of technical experts and creative geeks decided to find […]

SEO appears smooth on the surface. As your learning and experiences open up doors for you, it starts getting difficult. It appears tricky. SEO can be conquered, by creating a strong foundation and crystal clear understanding of how things work (sell). Yes, it is true. Leave your worries out of sight as we have created […]

Recently, I was part of a boring and awful digital marketing session, especially focused on Advanced Adwords strategies. I always expect to feel enlightened when they say Advanced but what I witnessed was only “Gyaan” and jargon/bullshit, with no action items. Many drinks later, I decided to list down the signs of a crappy Adwords […]

Digital marketing is now the biggest growth sector in the 21st century. Businesses and brands are now able to utilize this incredibly versatile technology to communicate with their customers.Digital marketing can take many forms and can be used across a plethora of platforms; from SEO (Search Engine Optimization), content marketing, social media marketing to B2C email and […]

Digital marketing continues to steamroll the competition. Online ad spend has been increasing ever year for two decades, but we can see the emergence of a “third wave” of digital marketing built upon the early successes of Internet pioneers. The downfall of some of those original marketers whose good ideas just didn’t quite work out. Here […]

Videos are all the rage in the marketing world today – they’re not based on heavy files anymore, they’re attractive and can help brands to communicate with their audiences. You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a […]