Inbound Marketing — as Hubspot coined it “Inbound Marketing,” have invested a ton of time and money marking it their own. Here’s the means by which they characterize it. “Inbound advertising centers around creating quality content that pulls individuals towards your organization and item. Where they normally need to be. By adjusting the substance you […]

Mobile First – What’s That Supposed To Mean? Mobile first has turned into somewhat of a buzz word lately. In 2015, Myntra repositioned it’s portal as mobile-only (going back to desktop later after a consumer backlash). Around the same time, Flipkart declared it’s strategy as mobile-first and even announced a mobile only pivot (which they too backed out of later, […]

Inbound Marketing — as Hubspot coined it “Inbound Marketing,” have invested a ton of time and money marking it their own. Here’s the means by which they characterize it. “Inbound advertising centers around creating quality content that pulls individuals towards your organization and item. Where they normally need to be. By adjusting the substance you […]

Inbound marketing has been around for a while now since Hubspot CEO Brian Halligan coined the term many years back (though it existed long before that too under different fragmented informal terms) , but has really picked up pace in the last few years with the biggest of conglomerates like Tatas to even the smallest […]

First of all let us understand what is Prospecting?  Prospecting – Involves locating and qualifying the individuals or businesses that have a potential to buy a product.- A person or business that might be a prospect is a lead. The search for potential customers or buyers What is Smart prospecting ? Smart prospecting is the […]

Inbound Marketing is a marketing methodology focused on attracting, educating and empowering consumers via relevant content that actually helps and guides them until they are ready to purchase your product or service. That road to purchase is the buyer’s journey, an active exploration or research process that a buyer goes through, prior to and leading […]